Travel App Store Listing Analysis in the United Kingdom
Across 324 travel app store listings (the United Kingdom), the median ASO score is 83/100, with 19.5 languages and 10.1 screenshots on average. 2% ship in two languages at most and 0% have no feature graphic.
Source: Shotyend ASO Index — compiled from public Google Play listing data on 2026-09-05 (sample: 324 apps).
This report is based on derived statistics from 324 travel app listings in the United Kingdom. The median score is 83.0/100 and 2% are limited to one or two languages.
Listing score distribution
Language coverage and missed markets
Language coverage is the weakest side of this category: 19.5 languages on average, with 2% limited to one or two.
| Language | Share of apps published | |
|---|---|---|
| English | 99% | |
| French | 98% | |
| German | 97% | |
| Portuguese (BR) | 97% | |
| Hindi | 97% | |
| Russian | 97% | |
| Arabic | 97% | |
| Turkish | 97% | |
| Vietnamese | 97% | |
| Thai | 97% | |
| Chinese (Simpl.) | 97% | |
| Chinese (Trad.) | 97% | |
| Dutch | 97% | |
| Japanese | 97% |
Biggest missed markets
| Language | Share without a listing | Approx. download share |
|---|---|---|
| Spanish | 3% | ~8.3% |
| Italian | 3% | ~1.9% |
| Polish | 3% | ~1.2% |
| Japanese | 2% | ~3.4% |
| Indonesian | 2% | ~3.1% |
Visual assets
Listings use 10.1 screenshots on average and 13% stay below five. Feature graphics appear in 100% and promo videos in 10%.
Text and ASO fields
The short description uses 60 characters on average, leaving 25% of the 80-character field unused. Long descriptions average 1578 characters.
Most used terms in this category
Key takeaways
- The most missed market is Spanish: 3% of apps have no listing in that language (~8.3% of downloads).
- 25% of the short-description field is left empty — the most valuable 80 characters for search matching.
Compare your own app against this data
Enter a package name and we will benchmark its store listing against this sample. Free, no signup.
Frequently asked questions
How many languages do travel app listings support on average?
19.5 languages on average. 2% of the sample ships in two languages at most (N=324 apps).
How many screenshots should a store listing have?
The sample averages 10.1 screenshots; 13% publish fewer than five (N=324).
What is the average ASO score in this category?
81.8/100 on average, with a median of 83/100 (N=324).
Is a feature graphic common in this category?
100% of the sampled apps publish a feature graphic (N=324).
Where does this data come from?
The Shotyend ASO Index: a sample of 324 apps compiled from public Google Play store pages on 2026-09-05. No app names or developer details are published.