Travel App Store Listing Analysis in the United Kingdom
Across 322 travel app store listings (the United Kingdom), the median ASO score is 81/100, with 19.5 languages and 10.1 screenshots on average. 2% ship in two languages at most and 0% have no feature graphic.
Source: Shotyend ASO Index — compiled from public Google Play listing data on 2026-10-19 (sample: 322 apps).
This report is based on derived statistics from 322 travel app listings in the United Kingdom. The median score is 81.0/100 and 2% are limited to one or two languages.
Listing score distribution
Language coverage and missed markets
Language coverage is the weakest side of this category: 19.5 languages on average, with 2% limited to one or two.
| Language | Share of apps published | |
|---|---|---|
| English | 99% | |
| French | 98% | |
| German | 98% | |
| Portuguese (BR) | 97% | |
| Dutch | 97% | |
| Hindi | 97% | |
| Russian | 97% | |
| Arabic | 97% | |
| Turkish | 97% | |
| Vietnamese | 97% | |
| Thai | 97% | |
| Chinese (Simpl.) | 97% | |
| Chinese (Trad.) | 97% | |
| Spanish | 97% |
Biggest missed markets
| Language | Share without a listing | Approx. download share |
|---|---|---|
| Spanish | 2% | ~8.3% |
| Japanese | 2% | ~3.4% |
| Indonesian | 2% | ~3.1% |
| Korean | 2% | ~2.2% |
| Italian | 2% | ~1.9% |
Visual assets
Listings use 10.1 screenshots on average and 13% stay below five. Feature graphics appear in 100% and promo videos in 10%.
Text and ASO fields
The short description uses 60 characters on average, leaving 25% of the 80-character field unused. Long descriptions average 1566 characters.
Most used terms in this category
What do the best listings do differently?
Measured gap between the top-scoring 10% and the rest of this category (learned from 5.345 apps).
| Top 10% | Others | |
|---|---|---|
| Average score | 94 | 67.6 |
| Avg. screenshots | 15.4 | 9.8 |
| Avg. languages | 20 | 11.1 |
| Short description | 74.2 | 62.2 |
| Long description | 2895.5 | 1546.6 |
| Feature graphic | 100% | 100% |
| Video | 43.8% | 8.2% |
Key takeaways
- The most missed market is Spanish: 3% of apps have no listing in that language (~8.3% of downloads).
- 25% of the short-description field is left empty — the most valuable 80 characters for search matching.
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Frequently asked questions
How many languages do travel app listings support on average?
19.5 languages on average. 2% of the sample ships in two languages at most (N=322 apps).
How many screenshots should a store listing have?
The sample averages 10.1 screenshots; 13% publish fewer than five (N=322).
What is the average ASO score in this category?
80/100 on average, with a median of 81/100 (N=322).
Is a feature graphic common in this category?
100% of the sampled apps publish a feature graphic (N=322).
Where does this data come from?
The Shotyend ASO Index: a sample of 322 apps compiled from public Google Play store pages on 2026-10-19. No app names or developer details are published.