Travel App Store Listing Analysis in Turkey
Across 837 travel app store listings (Turkey), the median ASO score is 62.8/100, with 19.1 languages and 11.6 screenshots on average. 4% ship in two languages at most and 0% have no feature graphic.
Source: Shotyend ASO Index — compiled from public Google Play listing data on 2026-10-19 (sample: 837 apps).
We analysed 837 travel app store listings in Turkey Google Play. About 4% ship in only one or two languages and 0% have no feature graphic.
Listing score distribution
Language coverage and missed markets
Language scanning of 378 apps found 19.1 languages on average, and only 96% reach five or more.
| Language | Share of apps published | |
|---|---|---|
| English | 98% | |
| French | 96% | |
| Turkish | 96% | |
| Russian | 95% | |
| German | 95% | |
| Spanish | 95% | |
| Hindi | 95% | |
| Japanese | 95% | |
| Indonesian | 95% | |
| Italian | 95% | |
| Arabic | 95% | |
| Korean | 95% | |
| Chinese (Simpl.) | 95% | |
| Dutch | 95% |
Biggest missed markets
| Language | Share without a listing | Approx. download share |
|---|---|---|
| Ukrainian | 5% | ~0.8% |
| Chinese (Trad.) | 5% | ~1.1% |
| Vietnamese | 5% | ~1.7% |
| Polish | 5% | ~1.2% |
| Portuguese (BR) | 5% | ~6.2% |
Visual assets
Listings use 11.6 screenshots on average and 8% stay below five. Feature graphics appear in 100% and promo videos in 13%.
Text and ASO fields
The short description uses 63 characters on average, leaving 21% of the 80-character field unused. Long descriptions average 1905 characters.
Most used terms in this category
What do the best listings do differently?
Measured gap between the top-scoring 10% and the rest of this category (learned from 5.345 apps).
| Top 10% | Others | |
|---|---|---|
| Average score | 94 | 67.6 |
| Avg. screenshots | 15.4 | 9.8 |
| Avg. languages | 20 | 11.1 |
| Short description | 74.2 | 62.2 |
| Long description | 2895.5 | 1546.6 |
| Feature graphic | 100% | 100% |
| Video | 43.8% | 8.2% |
Key takeaways
- The most missed market is Ukrainian: 6% of apps have no listing in that language (~0.8% of downloads).
- 21% of the short-description field is left empty — the most valuable 80 characters for search matching.
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Frequently asked questions
How many languages do travel app listings support on average?
19.1 languages on average. 4% of the sample ships in two languages at most (N=837 apps).
How many screenshots should a store listing have?
The sample averages 11.6 screenshots; 8% publish fewer than five (N=837).
What is the average ASO score in this category?
66.2/100 on average, with a median of 62.8/100 (N=837).
Is a feature graphic common in this category?
100% of the sampled apps publish a feature graphic (N=837).
Where does this data come from?
The Shotyend ASO Index: a sample of 837 apps compiled from public Google Play store pages on 2026-10-19. No app names or developer details are published.