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Finance App Store Listing Analysis in Turkey

Across 1.648 finance app store listings (Turkey), the median ASO score is 85/100, with 19.7 languages and 11.4 screenshots on average. 1% ship in two languages at most and 0% have no feature graphic.

Source: Shotyend ASO Index — compiled from public Google Play listing data on 2026-10-19 (sample: 1.648 apps).

We scanned 1.648 finance app listings: the average store listing score is 83.3/100. Localisation is the weakest area — 1% never pass two languages.

1648 apps1645 language-scannedcomputed: 2026-10-19Source: public Google Play listing data

Listing score distribution

Average
83.3
Median
85
Lower quartile
78
Upper quartile
91
0%0-90%10-190%20-290%30-391%40-492%50-596%60-6920%70-7943%80-8928%90-99

Language coverage and missed markets

Language coverage is the weakest side of this category: 19.7 languages on average, with 1% limited to one or two.

Average languages
19.7
≤2 languages
1%
≥5 languages
98%
language-scanned
1645
LanguageShare of apps published
Portuguese (BR)98%
German98%
Spanish98%
Russian98%
French98%
Turkish98%
Dutch98%
Italian98%
Chinese (Simpl.)98%
Japanese98%
English98%
Arabic98%
Vietnamese98%
Polish98%

Biggest missed markets

LanguageShare without a listingApprox. download share
Ukrainian2%~0.8%
Thai2%~1.4%
Korean2%~2.2%
Hindi2%~5.8%
Indonesian1%~3.1%

Visual assets

Listings use 11.4 screenshots on average and 8% stay below five. Feature graphics appear in 100% and promo videos in 12%.

Avg. screenshots
11.4
<5 screenshots
7%
≥8 screenshots
61%
Feature graphic
100%
Video
11%

Text and ASO fields

The short description uses 65 characters on average, leaving 19% of the 80-character field unused. Long descriptions average 2013 characters.

Short description
65
Unused
18%
Long description
2013
<500 chars
9%

Most used terms in this category

bitcoin 7%loan 8%expense 14%mobile banking 4%expense tracker 8%crypto 12%expenses 17%banking 9%exchange rates 6%money manager 6%currency converter 4%stocks 11%etfs 4%digital account 5%loans 8%budget planner 6%forex 3%cryptocurrencies 5%trading 13%investments 9%personal loan 3%currency 9%stock 9%btc 4%usdt 2%income expenses 6%tracker budget 4%budget 15%finances 15%ethereum 4%

What do the best listings do differently?

Measured gap between the top-scoring 10% and the rest of this category (learned from 10.518 apps).

Top 10%Others
Average score95.679.2
Avg. screenshots15.610.5
Avg. languages2017.5
Short description79.265.6
Long description2950.21958.3
Feature graphic100%100%
Video55.5%9.1%

Key takeaways

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Frequently asked questions

How many languages do finance app listings support on average?

19.7 languages on average. 1% of the sample ships in two languages at most (N=1.648 apps).

How many screenshots should a store listing have?

The sample averages 11.4 screenshots; 8% publish fewer than five (N=1.648).

What is the average ASO score in this category?

83.3/100 on average, with a median of 85/100 (N=1.648).

Is a feature graphic common in this category?

100% of the sampled apps publish a feature graphic (N=1.648).

Where does this data come from?

The Shotyend ASO Index: a sample of 1.648 apps compiled from public Google Play store pages on 2026-10-19. No app names or developer details are published.

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Data-backed guides

How to Write an App Description (Long Description Template)How to Reply to App ReviewsHow to A/B Test Your Store Listing