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Finance App Store Listing Analysis in Turkey

Across 1.664 finance app store listings (Turkey), the median ASO score is 86/100, with 19.7 languages and 11.3 screenshots on average. 1% ship in two languages at most and 0% have no feature graphic.

Source: Shotyend ASO Index — compiled from public Google Play listing data on 2026-09-05 (sample: 1.664 apps).

We scanned 1.664 finance app listings: the average store listing score is 84.3/100. Localisation is the weakest area — 1% never pass two languages.

1664 apps1660 language-scannedcomputed: 2026-09-05Source: public Google Play listing data

Listing score distribution

Average
84.3
Median
86
Lower quartile
79
Upper quartile
91
0%0-90%10-190%20-290%30-390%40-492%50-596%60-6918%70-7940%80-8934%90-99

Language coverage and missed markets

Language coverage is the weakest side of this category: 19.7 languages on average, with 1% limited to one or two.

Average languages
19.7
≤2 languages
1%
≥5 languages
99%
language-scanned
1660
LanguageShare of apps published
Portuguese (BR)99%
German99%
French98%
Spanish98%
Russian98%
Italian98%
Turkish98%
Dutch98%
Chinese (Simpl.)98%
Japanese98%
Vietnamese98%
Polish98%
English98%
Indonesian98%

Biggest missed markets

LanguageShare without a listingApprox. download share
Ukrainian2%~0.8%
Thai2%~1.4%
Korean1%~2.2%
Hindi1%~5.8%
English1%~22%

Visual assets

Listings use 11.3 screenshots on average and 8% stay below five. Feature graphics appear in 100% and promo videos in 12%.

Avg. screenshots
11.3
<5 screenshots
7%
≥8 screenshots
61%
Feature graphic
100%
Video
11%

Text and ASO fields

The short description uses 65 characters on average, leaving 19% of the 80-character field unused. Long descriptions average 2009 characters.

Short description
64
Unused
18%
Long description
2009
<500 chars
9%

Most used terms in this category

bitcoin 8%loan 9%loans 10%crypto 12%expenses 15%expense 10%banking 9%mobile banking 4%digital account 5%currency converter 3%btc 5%expense tracker 5%budget planner 5%ethereum 5%forex 3%exchange rates 4%personal loan 3%crédito 3%money manager 4%investments 9%cryptocurrencies 5%trading 12%finances 14%usdt 2%cartão 5%wallet 12%stocks 9%etfs 3%currencies 6%empréstimo 2%

Key takeaways

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Frequently asked questions

How many languages do finance app listings support on average?

19.7 languages on average. 1% of the sample ships in two languages at most (N=1.664 apps).

How many screenshots should a store listing have?

The sample averages 11.3 screenshots; 8% publish fewer than five (N=1.664).

What is the average ASO score in this category?

84.3/100 on average, with a median of 86/100 (N=1.664).

Is a feature graphic common in this category?

100% of the sampled apps publish a feature graphic (N=1.664).

Where does this data come from?

The Shotyend ASO Index: a sample of 1.664 apps compiled from public Google Play store pages on 2026-09-05. No app names or developer details are published.

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Data-backed guides

How to Write an App Description (Long Description Template)How to Reply to App ReviewsHow to A/B Test Your Store Listing