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Finance App Store Listing Analysis in Japan

Across 1.516 finance app store listings (Japan), the median ASO score is 84/100, with 19.7 languages and 10.7 screenshots on average. 1% ship in two languages at most and 0% have no feature graphic.

Source: Shotyend ASO Index — compiled from public Google Play listing data on 2026-10-19 (sample: 1.516 apps).

We measured 1.516 app pages in the Japan finance app market. Listings use 10.7 screenshots on average and 0% are missing a feature graphic.

1516 apps1515 language-scannedcomputed: 2026-10-19Source: public Google Play listing data

Listing score distribution

Average
82.7
Median
84
Lower quartile
77
Upper quartile
89
0%0-90%10-190%20-290%30-390%40-492%50-595%60-6925%70-7944%80-8925%90-99

Language coverage and missed markets

Language coverage is the weakest side of this category: 19.7 languages on average, with 1% limited to one or two.

Average languages
19.7
≤2 languages
1%
≥5 languages
98%
language-scanned
1515
LanguageShare of apps published
Japanese98%
Indonesian98%
Dutch98%
German98%
Chinese (Simpl.)98%
Spanish98%
Portuguese (BR)98%
Hindi98%
French98%
Arabic98%
Vietnamese98%
Thai98%
Polish98%
English98%

Biggest missed markets

LanguageShare without a listingApprox. download share
Ukrainian1%~0.8%
Russian1%~5.1%
Korean1%~2.2%
Turkish1%~1.8%
English1%~22%

Visual assets

The average screenshot count is 10.7. A feature graphic is present in 100% of listings and a video in 11%.

Avg. screenshots
10.7
<5 screenshots
8%
≥8 screenshots
56%
Feature graphic
100%
Video
10%

Text and ASO fields

The short description uses 80 characters on average, leaving 0% of the 80-character field unused. Long descriptions average 2197 characters.

Short description
79
Unused
0%
Long description
2197
<500 chars
6%

Most used terms in this category

bitcoin 7%loan 8%expense 14%mobile banking 4%expense tracker 8%crypto 12%expenses 17%banking 9%exchange rates 6%money manager 6%currency converter 4%stocks 11%etfs 4%digital account 5%loans 8%budget planner 6%forex 3%cryptocurrencies 5%trading 13%investments 9%personal loan 3%currency 9%stock 9%btc 4%usdt 2%income expenses 6%tracker budget 4%budget 15%finances 15%ethereum 4%

What do the best listings do differently?

Measured gap between the top-scoring 10% and the rest of this category (learned from 10.518 apps).

Top 10%Others
Average score95.679.2
Avg. screenshots15.610.5
Avg. languages2017.5
Short description79.265.6
Long description2950.21958.3
Feature graphic100%100%
Video55.5%9.1%

Key takeaways

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Frequently asked questions

How many languages do finance app listings support on average?

19.7 languages on average. 1% of the sample ships in two languages at most (N=1.516 apps).

How many screenshots should a store listing have?

The sample averages 10.7 screenshots; 8% publish fewer than five (N=1.516).

What is the average ASO score in this category?

82.7/100 on average, with a median of 84/100 (N=1.516).

Is a feature graphic common in this category?

100% of the sampled apps publish a feature graphic (N=1.516).

Where does this data come from?

The Shotyend ASO Index: a sample of 1.516 apps compiled from public Google Play store pages on 2026-10-19. No app names or developer details are published.

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Data-backed guides

How to Write an App Description (Long Description Template)How to Reply to App ReviewsHow to A/B Test Your Store Listing