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Finance App Store Listing Analysis in Japan

Across 1.544 finance app store listings (Japan), the median ASO score is 85/100, with 19.7 languages and 10.7 screenshots on average. 1% ship in two languages at most and 0% have no feature graphic.

Source: Shotyend ASO Index — compiled from public Google Play listing data on 2026-09-05 (sample: 1.544 apps).

We measured 1.544 app pages in the Japan finance app market. Listings use 10.7 screenshots on average and 0% are missing a feature graphic.

1544 apps1543 language-scannedcomputed: 2026-09-05Source: public Google Play listing data

Listing score distribution

Average
83.6
Median
85
Lower quartile
78
Upper quartile
91
0%0-90%10-190%20-290%30-391%40-492%50-594%60-6921%70-7941%80-8931%90-99

Language coverage and missed markets

Language coverage is the weakest side of this category: 19.7 languages on average, with 1% limited to one or two.

Average languages
19.7
≤2 languages
1%
≥5 languages
99%
language-scanned
1543
LanguageShare of apps published
Japanese99%
Indonesian98%
German98%
Dutch98%
Portuguese (BR)98%
French98%
Chinese (Simpl.)98%
Spanish98%
Hindi98%
Arabic98%
Italian98%
Vietnamese98%
Thai98%
Polish98%

Biggest missed markets

LanguageShare without a listingApprox. download share
Ukrainian1%~0.8%
English1%~22%
Russian1%~5.1%
Korean1%~2.2%
Turkish1%~1.8%

Visual assets

The average screenshot count is 10.7. A feature graphic is present in 100% of listings and a video in 11%.

Avg. screenshots
10.7
<5 screenshots
8%
≥8 screenshots
57%
Feature graphic
100%
Video
10%

Text and ASO fields

The short description uses 80 characters on average, leaving 0% of the 80-character field unused. Long descriptions average 2198 characters.

Short description
79
Unused
0%
Long description
2198
<500 chars
6%

Most used terms in this category

bitcoin 8%loan 9%loans 10%crypto 12%expenses 15%expense 10%banking 9%mobile banking 4%digital account 5%currency converter 3%btc 5%expense tracker 5%budget planner 5%ethereum 5%forex 3%exchange rates 4%personal loan 3%crédito 3%money manager 4%investments 9%cryptocurrencies 5%trading 12%finances 14%usdt 2%cartão 5%wallet 12%stocks 9%etfs 3%currencies 6%empréstimo 2%

Key takeaways

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Frequently asked questions

How many languages do finance app listings support on average?

19.7 languages on average. 1% of the sample ships in two languages at most (N=1.544 apps).

How many screenshots should a store listing have?

The sample averages 10.7 screenshots; 8% publish fewer than five (N=1.544).

What is the average ASO score in this category?

83.6/100 on average, with a median of 85/100 (N=1.544).

Is a feature graphic common in this category?

100% of the sampled apps publish a feature graphic (N=1.544).

Where does this data come from?

The Shotyend ASO Index: a sample of 1.544 apps compiled from public Google Play store pages on 2026-09-05. No app names or developer details are published.

Related reports

Finance App ASO Report 2026: Data From 1.985 AppsEducation App ASO Report 2026: Data From 1.541 AppsFinance App ASO Report 2026: Data From 1.092 AppsBusiness App ASO Report 2026: Data From 1.075 AppsEntertainment App ASO Report 2026: Data From 869 AppsFinance App ASO Report 2026: Data From 814 Apps

Data-backed guides

How to Write an App Description (Long Description Template)How to Reply to App ReviewsHow to A/B Test Your Store Listing