Utility App Store Listing Analysis in Japan
Across 4.356 utility app store listings (Japan), the median ASO score is 56.9/100, with 19.3 languages and 11.9 screenshots on average. 3% ship in two languages at most and 0% have no feature graphic.
Source: Shotyend ASO Index — compiled from public Google Play listing data on 2026-10-19 (sample: 4.356 apps).
We measured 4.356 app pages in the Japan utility app market. Listings use 11.9 screenshots on average and 0% are missing a feature graphic.
Listing score distribution
Language coverage and missed markets
Language scanning of 656 apps found 19.3 languages on average, and only 97% reach five or more.
| Language | Share of apps published | |
|---|---|---|
| English | 99% | |
| Japanese | 97% | |
| Korean | 97% | |
| Hindi | 97% | |
| Spanish | 97% | |
| Portuguese (BR) | 97% | |
| Russian | 96% | |
| French | 96% | |
| German | 96% | |
| Indonesian | 96% | |
| Turkish | 96% | |
| Chinese (Simpl.) | 96% | |
| Vietnamese | 96% | |
| Polish | 96% |
Biggest missed markets
| Language | Share without a listing | Approx. download share |
|---|---|---|
| Chinese (Trad.) | 4% | ~1.1% |
| Arabic | 4% | ~3% |
| Italian | 3% | ~1.9% |
| Thai | 3% | ~1.4% |
| Dutch | 3% | ~0.8% |
Visual assets
Listings use 11.9 screenshots on average and 10% stay below five. Feature graphics appear in 100% and promo videos in 13%.
Text and ASO fields
Text fields are underused: 72 characters in the short description and 2037 characters in the long description on average.
Most used terms in this category
What do the best listings do differently?
Measured gap between the top-scoring 10% and the rest of this category (learned from 28.377 apps).
| Top 10% | Others | |
|---|---|---|
| Average score | 91.6 | 59.9 |
| Avg. screenshots | 16.3 | 11.2 |
| Avg. languages | 20 | 4.8 |
| Short description | 73.7 | 64.7 |
| Long description | 2703.6 | 1756.3 |
| Feature graphic | 100% | 100% |
| Video | 28.6% | 10.1% |
Key takeaways
- The most missed market is Chinese (Trad.): 4% of apps have no listing in that language (~1.1% of downloads).
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Frequently asked questions
How many languages do utility app listings support on average?
19.3 languages on average. 3% of the sample ships in two languages at most (N=4.356 apps).
How many screenshots should a store listing have?
The sample averages 11.9 screenshots; 10% publish fewer than five (N=4.356).
What is the average ASO score in this category?
58.7/100 on average, with a median of 56.9/100 (N=4.356).
Is a feature graphic common in this category?
100% of the sampled apps publish a feature graphic (N=4.356).
Where does this data come from?
The Shotyend ASO Index: a sample of 4.356 apps compiled from public Google Play store pages on 2026-10-19. No app names or developer details are published.