Utility App Store Listing Analysis in Brazil
Across 6.000 utility app store listings (Brazil), the median ASO score is 58.5/100, with 19.4 languages and 12.2 screenshots on average. 2% ship in two languages at most and 0% have no feature graphic.
Source: Shotyend ASO Index — compiled from public Google Play listing data on 2026-09-05 (sample: 6.000 apps).
We scanned 6.000 utility app listings: the average store listing score is 61.0/100. Localisation is the weakest area — 2% never pass two languages.
Listing score distribution
Language coverage and missed markets
Language coverage is the weakest side of this category: 19.4 languages on average, with 2% limited to one or two.
| Language | Share of apps published | |
|---|---|---|
| English | 99% | |
| Spanish | 98% | |
| Portuguese (BR) | 98% | |
| French | 98% | |
| Japanese | 97% | |
| Chinese (Simpl.) | 97% | |
| Korean | 97% | |
| German | 97% | |
| Italian | 97% | |
| Hindi | 97% | |
| Russian | 97% | |
| Turkish | 97% | |
| Dutch | 96% | |
| Indonesian | 96% |
Biggest missed markets
| Language | Share without a listing | Approx. download share |
|---|---|---|
| Chinese (Trad.) | 4% | ~1.1% |
| Ukrainian | 3% | ~0.8% |
| Vietnamese | 3% | ~1.7% |
| Thai | 3% | ~1.4% |
| Polish | 3% | ~1.2% |
Visual assets
Listings use 12.2 screenshots on average and 9% stay below five. Feature graphics appear in 100% and promo videos in 13%.
Text and ASO fields
On average 65 of the 80 short-description characters are used, and 9% of apps keep the long description under 500 characters.
Most used terms in this category
Key takeaways
- The most missed market is Chinese (Trad.): 4% of apps have no listing in that language (~1.1% of downloads).
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Frequently asked questions
How many languages do utility app listings support on average?
19.4 languages on average. 2% of the sample ships in two languages at most (N=6.000 apps).
How many screenshots should a store listing have?
The sample averages 12.2 screenshots; 9% publish fewer than five (N=6.000).
What is the average ASO score in this category?
61/100 on average, with a median of 58.5/100 (N=6.000).
Is a feature graphic common in this category?
100% of the sampled apps publish a feature graphic (N=6.000).
Where does this data come from?
The Shotyend ASO Index: a sample of 6.000 apps compiled from public Google Play store pages on 2026-09-05. No app names or developer details are published.