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Productivity App Store Listing Analysis in Brazil

Across 2.502 productivity app store listings (Brazil), the median ASO score is 61.3/100, with 19.6 languages and 12.6 screenshots on average. 2% ship in two languages at most and 0% have no feature graphic.

Source: Shotyend ASO Index — compiled from public Google Play listing data on 2026-09-05 (sample: 2.502 apps).

We analysed 2.502 productivity app store listings in Brazil Google Play. About 2% ship in only one or two languages and 0% have no feature graphic.

2502 apps726 language-scannedcomputed: 2026-09-05Source: public Google Play listing data

Listing score distribution

Average
64.4
Median
61.3
Lower quartile
52.9
Upper quartile
77
0%0-90%10-191%20-295%30-3914%40-4926%50-5926%60-695%70-7911%80-8913%90-99

Language coverage and missed markets

Language coverage is the weakest side of this category: 19.6 languages on average, with 2% limited to one or two.

Average languages
19.6
≤2 languages
1%
≥5 languages
98%
language-scanned
726
LanguageShare of apps published
English99%
German98%
Japanese98%
French98%
Korean98%
Spanish98%
Russian98%
Indonesian98%
Italian98%
Chinese (Simpl.)98%
Portuguese (BR)97%
Arabic97%
Thai97%
Dutch97%

Biggest missed markets

LanguageShare without a listingApprox. download share
Chinese (Trad.)2%~1.1%
Polish2%~1.2%
Hindi2%~5.8%
Ukrainian2%~0.8%
Turkish2%~1.8%

Visual assets

On the visual side we measured 12.6 screenshots on average, with 10% using fewer than five and 100% having a feature graphic.

Avg. screenshots
12.6
<5 screenshots
9%
≥8 screenshots
65%
Feature graphic
100%
Video
13%

Text and ASO fields

Text fields are underused: 66 characters in the short description and 2063 characters in the long description on average.

Short description
65
Unused
17%
Long description
2063
<500 chars
8%

Most used terms in this category

pdf reader 4%pdf 16%notepad 4%habit tracker 3%note taking 4%pdf scanner 3%pomodoro 2%docx 3%pdf converter 3%document reader 2%xlsx 2%pdf files 5%document scanner 3%xls 2%ppt 3%file manager 3%pdf viewer 2%reader pdf 2%pdf editor 2%habit 4%image pdf 2%vpn 1%document 11%alarm clock 1%daily planner 3%files 16%productivity 11%pdf word 2%documents pdf 2%deepseek 1%

Key takeaways

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Frequently asked questions

How many languages do productivity app listings support on average?

19.6 languages on average. 2% of the sample ships in two languages at most (N=2.502 apps).

How many screenshots should a store listing have?

The sample averages 12.6 screenshots; 10% publish fewer than five (N=2.502).

What is the average ASO score in this category?

64.4/100 on average, with a median of 61.3/100 (N=2.502).

Is a feature graphic common in this category?

100% of the sampled apps publish a feature graphic (N=2.502).

Where does this data come from?

The Shotyend ASO Index: a sample of 2.502 apps compiled from public Google Play store pages on 2026-09-05. No app names or developer details are published.

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Data-backed guides

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