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Productivity App Store Listing Analysis in Brazil

Across 2.436 productivity app store listings (Brazil), the median ASO score is 61.3/100, with 19.6 languages and 12.7 screenshots on average. 2% ship in two languages at most and 0% have no feature graphic.

Source: Shotyend ASO Index — compiled from public Google Play listing data on 2026-10-19 (sample: 2.436 apps).

We analysed 2.436 productivity app store listings in Brazil Google Play. About 2% ship in only one or two languages and 0% have no feature graphic.

2436 apps717 language-scannedcomputed: 2026-10-19Source: public Google Play listing data

Listing score distribution

Average
63.7
Median
61.3
Lower quartile
52.3
Upper quartile
77
0%0-90%10-190%20-295%30-3914%40-4927%50-5924%60-695%70-7912%80-8912%90-99

Language coverage and missed markets

Language coverage is the weakest side of this category: 19.6 languages on average, with 2% limited to one or two.

Average languages
19.6
≤2 languages
1%
≥5 languages
98%
language-scanned
717
LanguageShare of apps published
English99%
German98%
Japanese98%
French98%
Indonesian98%
Korean98%
Spanish98%
Russian98%
Italian98%
Thai98%
Chinese (Simpl.)98%
Portuguese (BR)97%
Arabic97%
Vietnamese97%

Biggest missed markets

LanguageShare without a listingApprox. download share
Chinese (Trad.)2%~1.1%
Hindi2%~5.8%
Polish2%~1.2%
Turkish2%~1.8%
Ukrainian2%~0.8%

Visual assets

On the visual side we measured 12.7 screenshots on average, with 9% using fewer than five and 100% having a feature graphic.

Avg. screenshots
12.7
<5 screenshots
9%
≥8 screenshots
65%
Feature graphic
100%
Video
13%

Text and ASO fields

Text fields are underused: 66 characters in the short description and 2074 characters in the long description on average.

Short description
65
Unused
17%
Long description
2074
<500 chars
8%

Most used terms in this category

pomodoro 5%habit tracker 5%pomodoro timer 3%notepad 3%pdf scanner 3%clipboard 1%pdf reader 3%focus timer 3%habit 6%pdf converter 3%xlsx 2%xls 2%shift calendar 2%pdf 16%document scanner 3%note taking 3%mind map 2%vpn 1%docx 2%file manager 3%document reader 1%task manager 4%pdf editor 2%daily planner 4%ppt 2%pdf files 4%reader pdf 2%schedule planner 2%notepad notes 1%image pdf 2%

What do the best listings do differently?

Measured gap between the top-scoring 10% and the rest of this category (learned from 8.673 apps).

Top 10%Others
Average score93.767.6
Avg. screenshots16.911.6
Avg. languages209.4
Short description74.465
Long description2799.61792.1
Feature graphic100%100%
Video39.3%10.6%

Key takeaways

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Frequently asked questions

How many languages do productivity app listings support on average?

19.6 languages on average. 2% of the sample ships in two languages at most (N=2.436 apps).

How many screenshots should a store listing have?

The sample averages 12.7 screenshots; 9% publish fewer than five (N=2.436).

What is the average ASO score in this category?

63.7/100 on average, with a median of 61.3/100 (N=2.436).

Is a feature graphic common in this category?

100% of the sampled apps publish a feature graphic (N=2.436).

Where does this data come from?

The Shotyend ASO Index: a sample of 2.436 apps compiled from public Google Play store pages on 2026-10-19. No app names or developer details are published.

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Data-backed guides

How Many Screenshots Should a Play Listing Have?ASO Keyword Research: A Step-by-Step MethodApp Icon Design Guide (Play + App Store)