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Finance App Store Listing Analysis in Brazil

Across 1.985 finance app store listings (Brazil), the median ASO score is 75/100, with 19.4 languages and 10.7 screenshots on average. 3% ship in two languages at most and 0% have no feature graphic.

Source: Shotyend ASO Index — compiled from public Google Play listing data on 2026-09-05 (sample: 1.985 apps).

We measured 1.985 app pages in the Brazil finance app market. Listings use 10.7 screenshots on average and 0% are missing a feature graphic.

1985 apps1202 language-scannedcomputed: 2026-09-05Source: public Google Play listing data

Listing score distribution

Average
72.2
Median
75
Lower quartile
57.2
Upper quartile
88
0%0-90%10-190%20-293%30-3911%40-4917%50-5913%60-6912%70-7923%80-8921%90-99

Language coverage and missed markets

Language scanning of 1202 apps found 19.4 languages on average, and only 97% reach five or more.

Average languages
19.4
≤2 languages
2%
≥5 languages
97%
language-scanned
1202
LanguageShare of apps published
English98%
Portuguese (BR)98%
Spanish97%
German97%
French97%
Arabic97%
Italian97%
Russian97%
Indonesian97%
Dutch97%
Turkish96%
Japanese96%
Korean96%
Vietnamese96%

Biggest missed markets

LanguageShare without a listingApprox. download share
Ukrainian3%~0.8%
Hindi3%~5.8%
Thai3%~1.4%
Chinese (Trad.)3%~1.1%
Japanese3%~3.4%

Visual assets

Listings use 10.7 screenshots on average and 8% stay below five. Feature graphics appear in 100% and promo videos in 12%.

Avg. screenshots
10.7
<5 screenshots
8%
≥8 screenshots
57%
Feature graphic
100%
Video
11%

Text and ASO fields

On average 64 of the 80 short-description characters are used, and 10% of apps keep the long description under 500 characters.

Short description
63
Unused
20%
Long description
1898
<500 chars
10%

Most used terms in this category

bitcoin 8%loan 9%loans 10%crypto 12%expenses 15%expense 10%banking 9%mobile banking 4%digital account 5%currency converter 3%btc 5%expense tracker 5%budget planner 5%ethereum 5%forex 3%exchange rates 4%personal loan 3%crédito 3%money manager 4%investments 9%cryptocurrencies 5%trading 12%finances 14%usdt 2%cartão 5%wallet 12%stocks 9%etfs 3%currencies 6%empréstimo 2%

Key takeaways

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Frequently asked questions

How many languages do finance app listings support on average?

19.4 languages on average. 3% of the sample ships in two languages at most (N=1.985 apps).

How many screenshots should a store listing have?

The sample averages 10.7 screenshots; 8% publish fewer than five (N=1.985).

What is the average ASO score in this category?

72.2/100 on average, with a median of 75/100 (N=1.985).

Is a feature graphic common in this category?

100% of the sampled apps publish a feature graphic (N=1.985).

Where does this data come from?

The Shotyend ASO Index: a sample of 1.985 apps compiled from public Google Play store pages on 2026-09-05. No app names or developer details are published.

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Data-backed guides

Which Languages Should You Localise First?How Many Screenshots Should a Play Listing Have?ASO Keyword Research: A Step-by-Step Method