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Finance App Store Listing Analysis in Brazil

Across 1.950 finance app store listings (Brazil), the median ASO score is 75/100, with 19.4 languages and 10.8 screenshots on average. 3% ship in two languages at most and 0% have no feature graphic.

Source: Shotyend ASO Index — compiled from public Google Play listing data on 2026-10-19 (sample: 1.950 apps).

We measured 1.950 app pages in the Brazil finance app market. Listings use 10.8 screenshots on average and 0% are missing a feature graphic.

1950 apps1209 language-scannedcomputed: 2026-10-19Source: public Google Play listing data

Listing score distribution

Average
71.2
Median
75
Lower quartile
55.8
Upper quartile
87
0%0-90%10-190%20-293%30-3911%40-4917%50-5912%60-6914%70-7924%80-8918%90-99

Language coverage and missed markets

Language scanning of 1209 apps found 19.4 languages on average, and only 97% reach five or more.

Average languages
19.4
≤2 languages
2%
≥5 languages
97%
language-scanned
1209
LanguageShare of apps published
English98%
Portuguese (BR)98%
Spanish97%
German97%
Russian96%
French96%
Indonesian96%
Arabic96%
Italian96%
Dutch96%
Turkish96%
Japanese96%
Vietnamese96%
Polish96%

Biggest missed markets

LanguageShare without a listingApprox. download share
Hindi3%~5.8%
Thai3%~1.4%
Ukrainian3%~0.8%
Chinese (Trad.)3%~1.1%
Korean3%~2.2%

Visual assets

Listings use 10.8 screenshots on average and 8% stay below five. Feature graphics appear in 100% and promo videos in 11%.

Avg. screenshots
10.8
<5 screenshots
8%
≥8 screenshots
57%
Feature graphic
100%
Video
11%

Text and ASO fields

On average 64 of the 80 short-description characters are used, and 10% of apps keep the long description under 500 characters.

Short description
63
Unused
20%
Long description
1901
<500 chars
10%

Most used terms in this category

bitcoin 7%loan 8%expense 14%mobile banking 4%expense tracker 8%crypto 12%expenses 17%banking 9%exchange rates 6%money manager 6%currency converter 4%stocks 11%etfs 4%digital account 5%loans 8%budget planner 6%forex 3%cryptocurrencies 5%trading 13%investments 9%personal loan 3%currency 9%stock 9%btc 4%usdt 2%income expenses 6%tracker budget 4%budget 15%finances 15%ethereum 4%

What do the best listings do differently?

Measured gap between the top-scoring 10% and the rest of this category (learned from 10.518 apps).

Top 10%Others
Average score95.679.2
Avg. screenshots15.610.5
Avg. languages2017.5
Short description79.265.6
Long description2950.21958.3
Feature graphic100%100%
Video55.5%9.1%

Key takeaways

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Frequently asked questions

How many languages do finance app listings support on average?

19.4 languages on average. 3% of the sample ships in two languages at most (N=1.950 apps).

How many screenshots should a store listing have?

The sample averages 10.8 screenshots; 8% publish fewer than five (N=1.950).

What is the average ASO score in this category?

71.2/100 on average, with a median of 75/100 (N=1.950).

Is a feature graphic common in this category?

100% of the sampled apps publish a feature graphic (N=1.950).

Where does this data come from?

The Shotyend ASO Index: a sample of 1.950 apps compiled from public Google Play store pages on 2026-10-19. No app names or developer details are published.

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Data-backed guides

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