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Education App Store Listing Analysis in Brazil

Across 1.910 education app store listings (Brazil), the median ASO score is 62.8/100, with 19.5 languages and 14.3 screenshots on average. 2% ship in two languages at most and 0% have no feature graphic.

Source: Shotyend ASO Index — compiled from public Google Play listing data on 2026-10-19 (sample: 1.910 apps).

We measured 1.910 app pages in the Brazil education app market. Listings use 14.3 screenshots on average and 0% are missing a feature graphic.

1910 apps813 language-scannedcomputed: 2026-10-19Source: public Google Play listing data

Listing score distribution

Average
68
Median
62.8
Lower quartile
54.7
Upper quartile
86
0%0-90%10-190%20-293%30-3911%40-4927%50-5918%60-695%70-7919%80-8917%90-99

Language coverage and missed markets

Language scanning of 813 apps found 19.5 languages on average, and only 98% reach five or more.

Average languages
19.5
≤2 languages
2%
≥5 languages
97%
language-scanned
813
LanguageShare of apps published
English98%
Spanish97%
German97%
Japanese97%
French97%
Korean97%
Italian97%
Portuguese (BR)97%
Thai97%
Chinese (Simpl.)97%
Russian97%
Turkish97%
Dutch97%
Indonesian97%

Biggest missed markets

LanguageShare without a listingApprox. download share
Hindi3%~5.8%
Arabic3%~3%
Chinese (Trad.)3%~1.1%
Vietnamese2%~1.7%
Polish2%~1.2%

Visual assets

On the visual side we measured 14.3 screenshots on average, with 5% using fewer than five and 100% having a feature graphic.

Avg. screenshots
14.3
<5 screenshots
4%
≥8 screenshots
76%
Feature graphic
99%
Video
16%

Text and ASO fields

On average 66 of the 80 short-description characters are used, and 10% of apps keep the long description under 500 characters.

Short description
65
Unused
18%
Long description
2037
<500 chars
9%

Most used terms in this category

exam 17%vocabulary 13%learn english 8%flashcards 8%learn spanish 4%grammar 7%enem 2%learn german 4%practice tests 4%exams 13%quran 3%alphabet 3%tutor 6%lessons 16%language learning 8%mock 3%exam questions 2%physics 3%exam preparation 4%theory test 1%kpss 1%license exam 1%chemistry 3%pronunciation 7%english dictionary 2%exam prep 3%math 6%mock tests 2%python 1%speak english 3%

What do the best listings do differently?

Measured gap between the top-scoring 10% and the rest of this category (learned from 10.113 apps).

Top 10%Others
Average score95.276.2
Avg. screenshots18.213.3
Avg. languages2014.6
Short description77.868.4
Long description2787.91843.9
Feature graphic100%100%
Video52%11.4%

Key takeaways

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Frequently asked questions

How many languages do education app listings support on average?

19.5 languages on average. 2% of the sample ships in two languages at most (N=1.910 apps).

How many screenshots should a store listing have?

The sample averages 14.3 screenshots; 5% publish fewer than five (N=1.910).

What is the average ASO score in this category?

68/100 on average, with a median of 62.8/100 (N=1.910).

Is a feature graphic common in this category?

100% of the sampled apps publish a feature graphic (N=1.910).

Where does this data come from?

The Shotyend ASO Index: a sample of 1.910 apps compiled from public Google Play store pages on 2026-10-19. No app names or developer details are published.

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Data-backed guides

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