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Education App Store Listing Analysis in Brazil

Across 1.980 education app store listings (Brazil), the median ASO score is 64.6/100, with 19.5 languages and 14.3 screenshots on average. 2% ship in two languages at most and 0% have no feature graphic.

Source: Shotyend ASO Index — compiled from public Google Play listing data on 2026-09-05 (sample: 1.980 apps).

We measured 1.980 app pages in the Brazil education app market. Listings use 14.3 screenshots on average and 0% are missing a feature graphic.

1980 apps832 language-scannedcomputed: 2026-09-05Source: public Google Play listing data

Listing score distribution

Average
68.7
Median
64.6
Lower quartile
55.5
Upper quartile
87
0%0-90%10-190%20-293%30-3911%40-4925%50-5920%60-695%70-7916%80-8919%90-99

Language coverage and missed markets

Language scanning of 832 apps found 19.5 languages on average, and only 98% reach five or more.

Average languages
19.5
≤2 languages
2%
≥5 languages
97%
language-scanned
832
LanguageShare of apps published
English98%
Spanish98%
German98%
Japanese97%
French97%
Italian97%
Portuguese (BR)97%
Korean97%
Dutch97%
Turkish97%
Chinese (Simpl.)97%
Russian97%
Thai97%
Polish97%

Biggest missed markets

LanguageShare without a listingApprox. download share
Hindi3%~5.8%
Arabic3%~3%
Chinese (Trad.)3%~1.1%
Vietnamese2%~1.7%
Ukrainian2%~0.8%

Visual assets

On the visual side we measured 14.3 screenshots on average, with 5% using fewer than five and 100% having a feature graphic.

Avg. screenshots
14.3
<5 screenshots
4%
≥8 screenshots
76%
Feature graphic
99%
Video
17%

Text and ASO fields

On average 66 of the 80 short-description characters are used, and 10% of apps keep the long description under 500 characters.

Short description
65
Unused
18%
Long description
2023
<500 chars
10%

Most used terms in this category

vocabulary 14%exam 13%flashcards 8%learn english 8%grammar 7%enem 2%learn spanish 4%quran 3%alphabet 4%learn german 3%lessons 17%language learning 8%practice tests 3%tutor 6%exams 11%math 8%mock 3%pronunciation 8%speak english 3%preschool 3%learn speak 3%theory test 1%exam questions 2%homework 2%upsc 1%mcq 1%flashcard 2%piano 1%english learn 2%physics 2%

Key takeaways

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Frequently asked questions

How many languages do education app listings support on average?

19.5 languages on average. 2% of the sample ships in two languages at most (N=1.980 apps).

How many screenshots should a store listing have?

The sample averages 14.3 screenshots; 5% publish fewer than five (N=1.980).

What is the average ASO score in this category?

68.7/100 on average, with a median of 64.6/100 (N=1.980).

Is a feature graphic common in this category?

100% of the sampled apps publish a feature graphic (N=1.980).

Where does this data come from?

The Shotyend ASO Index: a sample of 1.980 apps compiled from public Google Play store pages on 2026-09-05. No app names or developer details are published.

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