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Health & Fitness App Store Listing Analysis in Brazil

Across 2.301 health & fitness app store listings (Brazil), the median ASO score is 66/100, with 19.6 languages and 12.3 screenshots on average. 1% ship in two languages at most and 0% have no feature graphic.

Source: Shotyend ASO Index — compiled from public Google Play listing data on 2026-10-19 (sample: 2.301 apps).

This report is based on derived statistics from 2.301 health & fitness app listings in Brazil. The median score is 66.0/100 and 1% are limited to one or two languages.

2301 apps1185 language-scannedcomputed: 2026-10-19Source: public Google Play listing data

Listing score distribution

Average
70.2
Median
66
Lower quartile
55.5
Upper quartile
88
0%0-90%10-190%20-294%30-3911%40-4919%50-5918%60-697%70-7921%80-8920%90-99

Language coverage and missed markets

Language coverage is the weakest side of this category: 19.6 languages on average, with 1% limited to one or two.

Average languages
19.6
≤2 languages
1%
≥5 languages
98%
language-scanned
1185
LanguageShare of apps published
English99%
Spanish98%
Portuguese (BR)98%
French98%
German98%
Japanese98%
Italian98%
Chinese (Simpl.)98%
Korean98%
Russian98%
Dutch98%
Arabic98%
Turkish98%
Polish98%

Biggest missed markets

LanguageShare without a listingApprox. download share
Chinese (Trad.)2%~1.1%
Hindi2%~5.8%
Ukrainian2%~0.8%
Indonesian2%~3.1%
Thai2%~1.4%

Visual assets

Listings use 12.3 screenshots on average and 8% stay below five. Feature graphics appear in 100% and promo videos in 10%.

Avg. screenshots
12.3
<5 screenshots
7%
≥8 screenshots
66%
Feature graphic
100%
Video
10%

Text and ASO fields

On average 66 of the 80 short-description characters are used, and 7% of apps keep the long description under 500 characters.

Short description
65
Unused
17%
Long description
2242
<500 chars
6%

Most used terms in this category

fasting 5%calorie 13%calories 15%pedometer 5%pilates 5%weight loss 15%workout 23%intermittent 4%step counter 6%workouts 23%intermittent fasting 4%ovulation 4%blood pressure 4%diet 11%yoga 7%lose weight 14%calorie counter 8%heart rate 5%blood 5%abs 4%fat 10%nutrition 10%period tracker 4%menstrual 4%meditation 7%pregnancy 5%home workout 5%stretching 4%sleep 12%workout tracker 3%

What do the best listings do differently?

Measured gap between the top-scoring 10% and the rest of this category (learned from 7.295 apps).

Top 10%Others
Average score9577.5
Avg. screenshots16.111.5
Avg. languages2015.9
Short description77.164.4
Long description29332015.3
Feature graphic100%100%
Video37.2%8.8%

Key takeaways

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Frequently asked questions

How many languages do health & fitness app listings support on average?

19.6 languages on average. 1% of the sample ships in two languages at most (N=2.301 apps).

How many screenshots should a store listing have?

The sample averages 12.3 screenshots; 8% publish fewer than five (N=2.301).

What is the average ASO score in this category?

70.2/100 on average, with a median of 66/100 (N=2.301).

Is a feature graphic common in this category?

100% of the sampled apps publish a feature graphic (N=2.301).

Where does this data come from?

The Shotyend ASO Index: a sample of 2.301 apps compiled from public Google Play store pages on 2026-10-19. No app names or developer details are published.

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Data-backed guides

How Many Screenshots Should a Play Listing Have?ASO Keyword Research: A Step-by-Step MethodApp Icon Design Guide (Play + App Store)