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Health & Fitness App Store Listing Analysis in Brazil

Across 2.381 health & fitness app store listings (Brazil), the median ASO score is 67/100, with 19.7 languages and 12.3 screenshots on average. 1% ship in two languages at most and 0% have no feature graphic.

Source: Shotyend ASO Index — compiled from public Google Play listing data on 2026-09-05 (sample: 2.381 apps).

This report is based on derived statistics from 2.381 health & fitness app listings in Brazil. The median score is 67.0/100 and 1% are limited to one or two languages.

2381 apps1232 language-scannedcomputed: 2026-09-05Source: public Google Play listing data

Listing score distribution

Average
71
Median
67
Lower quartile
56
Upper quartile
88
0%0-90%10-190%20-294%30-3910%40-4918%50-5919%60-697%70-7919%80-8922%90-99

Language coverage and missed markets

Language coverage is the weakest side of this category: 19.7 languages on average, with 1% limited to one or two.

Average languages
19.7
≤2 languages
1%
≥5 languages
98%
language-scanned
1232
LanguageShare of apps published
English99%
Spanish98%
Portuguese (BR)98%
French98%
German98%
Japanese98%
Italian98%
Chinese (Simpl.)98%
Korean98%
Russian98%
Dutch98%
Arabic98%
Turkish98%
Polish98%

Biggest missed markets

LanguageShare without a listingApprox. download share
Chinese (Trad.)2%~1.1%
Ukrainian2%~0.8%
Hindi2%~5.8%
Indonesian2%~3.1%
Thai2%~1.4%

Visual assets

Listings use 12.3 screenshots on average and 8% stay below five. Feature graphics appear in 100% and promo videos in 10%.

Avg. screenshots
12.3
<5 screenshots
7%
≥8 screenshots
66%
Feature graphic
100%
Video
10%

Text and ASO fields

On average 66 of the 80 short-description characters are used, and 7% of apps keep the long description under 500 characters.

Short description
65
Unused
17%
Long description
2246
<500 chars
6%

Most used terms in this category

calorie 12%fasting 4%weight loss 15%lose weight 14%calories 13%pedometer 4%workout 25%workouts 24%blood pressure 4%ovulation 4%blood 5%step counter 4%heart rate 6%intermittent 3%meditation 7%intermittent fasting 3%diet 11%abs 5%calorie counter 6%yoga 7%menstrual 4%fat 10%period tracker 4%pilates 3%pregnancy 4%home workout 5%fertility 3%sleep 12%six pack 2%nutrition 9%

Key takeaways

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Frequently asked questions

How many languages do health & fitness app listings support on average?

19.7 languages on average. 1% of the sample ships in two languages at most (N=2.381 apps).

How many screenshots should a store listing have?

The sample averages 12.3 screenshots; 8% publish fewer than five (N=2.381).

What is the average ASO score in this category?

71/100 on average, with a median of 67/100 (N=2.381).

Is a feature graphic common in this category?

100% of the sampled apps publish a feature graphic (N=2.381).

Where does this data come from?

The Shotyend ASO Index: a sample of 2.381 apps compiled from public Google Play store pages on 2026-09-05. No app names or developer details are published.

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Data-backed guides

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