Utility App Store Listing Analysis in the United States
Across 3.659 utility app store listings (the United States), the median ASO score is 57.9/100, with 19.6 languages and 11.8 screenshots on average. 1% ship in two languages at most and 0% have no feature graphic.
Source: Shotyend ASO Index — compiled from public Google Play listing data on 2026-09-05 (sample: 3.659 apps).
We measured 3.659 app pages in the the United States utility app market. Listings use 11.8 screenshots on average and 0% are missing a feature graphic.
Listing score distribution
Language coverage and missed markets
Language coverage is the weakest side of this category: 19.6 languages on average, with 1% limited to one or two.
| Language | Share of apps published | |
|---|---|---|
| Spanish | 98% | |
| German | 98% | |
| French | 98% | |
| Japanese | 98% | |
| Korean | 98% | |
| English | 98% | |
| Portuguese (BR) | 98% | |
| Indonesian | 98% | |
| Chinese (Simpl.) | 98% | |
| Russian | 97% | |
| Hindi | 97% | |
| Arabic | 97% | |
| Italian | 97% | |
| Thai | 97% |
Biggest missed markets
| Language | Share without a listing | Approx. download share |
|---|---|---|
| Chinese (Trad.) | 3% | ~1.1% |
| Ukrainian | 3% | ~0.8% |
| Polish | 3% | ~1.2% |
| Turkish | 2% | ~1.8% |
| Vietnamese | 2% | ~1.7% |
Visual assets
The average screenshot count is 11.8. A feature graphic is present in 100% of listings and a video in 12%.
Text and ASO fields
On average 64 of the 80 short-description characters are used, and 13% of apps keep the long description under 500 characters.
Most used terms in this category
Key takeaways
- The most missed market is Chinese (Trad.): 3% of apps have no listing in that language (~1.1% of downloads).
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Frequently asked questions
How many languages do utility app listings support on average?
19.6 languages on average. 1% of the sample ships in two languages at most (N=3.659 apps).
How many screenshots should a store listing have?
The sample averages 11.8 screenshots; 12% publish fewer than five (N=3.659).
What is the average ASO score in this category?
59.8/100 on average, with a median of 57.9/100 (N=3.659).
Is a feature graphic common in this category?
100% of the sampled apps publish a feature graphic (N=3.659).
Where does this data come from?
The Shotyend ASO Index: a sample of 3.659 apps compiled from public Google Play store pages on 2026-09-05. No app names or developer details are published.