Utility App Store Listing Analysis in the United States
Across 3.520 utility app store listings (the United States), the median ASO score is 57.2/100, with 19.6 languages and 11.9 screenshots on average. 1% ship in two languages at most and 0% have no feature graphic.
Source: Shotyend ASO Index — compiled from public Google Play listing data on 2026-10-19 (sample: 3.520 apps).
We measured 3.520 app pages in the the United States utility app market. Listings use 11.9 screenshots on average and 0% are missing a feature graphic.
Listing score distribution
Language coverage and missed markets
Language coverage is the weakest side of this category: 19.6 languages on average, with 1% limited to one or two.
| Language | Share of apps published | |
|---|---|---|
| Spanish | 98% | |
| German | 98% | |
| French | 98% | |
| English | 98% | |
| Portuguese (BR) | 98% | |
| Japanese | 98% | |
| Indonesian | 98% | |
| Korean | 98% | |
| Russian | 98% | |
| Chinese (Simpl.) | 98% | |
| Hindi | 98% | |
| Arabic | 98% | |
| Italian | 98% | |
| Thai | 98% |
Biggest missed markets
| Language | Share without a listing | Approx. download share |
|---|---|---|
| Chinese (Trad.) | 3% | ~1.1% |
| Ukrainian | 3% | ~0.8% |
| Polish | 2% | ~1.2% |
| Turkish | 2% | ~1.8% |
| Vietnamese | 2% | ~1.7% |
Visual assets
The average screenshot count is 11.9. A feature graphic is present in 100% of listings and a video in 12%.
Text and ASO fields
On average 64 of the 80 short-description characters are used, and 12% of apps keep the long description under 500 characters.
Most used terms in this category
What do the best listings do differently?
Measured gap between the top-scoring 10% and the rest of this category (learned from 28.377 apps).
| Top 10% | Others | |
|---|---|---|
| Average score | 91.6 | 59.9 |
| Avg. screenshots | 16.3 | 11.2 |
| Avg. languages | 20 | 4.8 |
| Short description | 73.7 | 64.7 |
| Long description | 2703.6 | 1756.3 |
| Feature graphic | 100% | 100% |
| Video | 28.6% | 10.1% |
Key takeaways
- The most missed market is Chinese (Trad.): 3% of apps have no listing in that language (~1.1% of downloads).
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Frequently asked questions
How many languages do utility app listings support on average?
19.6 languages on average. 1% of the sample ships in two languages at most (N=3.520 apps).
How many screenshots should a store listing have?
The sample averages 11.9 screenshots; 11% publish fewer than five (N=3.520).
What is the average ASO score in this category?
59.1/100 on average, with a median of 57.2/100 (N=3.520).
Is a feature graphic common in this category?
100% of the sampled apps publish a feature graphic (N=3.520).
Where does this data come from?
The Shotyend ASO Index: a sample of 3.520 apps compiled from public Google Play store pages on 2026-10-19. No app names or developer details are published.