Utility App Store Listing Analysis in Germany
Across 2.999 utility app store listings (Germany), the median ASO score is 56.5/100, with 19.3 languages and 11.6 screenshots on average. 3% ship in two languages at most and 0% have no feature graphic.
Source: Shotyend ASO Index — compiled from public Google Play listing data on 2026-10-19 (sample: 2.999 apps).
We scanned 2.999 utility app listings: the average store listing score is 58.7/100. Localisation is the weakest area — 3% never pass two languages.
Listing score distribution
Language coverage and missed markets
Language scanning of 548 apps found 19.3 languages on average, and only 97% reach five or more.
| Language | Share of apps published | |
|---|---|---|
| English | 99% | |
| German | 97% | |
| French | 97% | |
| Spanish | 97% | |
| Portuguese (BR) | 97% | |
| Italian | 97% | |
| Russian | 96% | |
| Turkish | 96% | |
| Polish | 96% | |
| Dutch | 96% | |
| Hindi | 96% | |
| Japanese | 96% | |
| Korean | 96% | |
| Chinese (Simpl.) | 96% |
Biggest missed markets
| Language | Share without a listing | Approx. download share |
|---|---|---|
| Chinese (Trad.) | 4% | ~1.1% |
| Ukrainian | 4% | ~0.8% |
| Arabic | 4% | ~3% |
| Vietnamese | 4% | ~1.7% |
| Thai | 4% | ~1.4% |
Visual assets
Listings use 11.6 screenshots on average and 12% stay below five. Feature graphics appear in 100% and promo videos in 12%.
Text and ASO fields
The short description uses 64 characters on average, leaving 20% of the 80-character field unused. Long descriptions average 1853 characters.
Most used terms in this category
What do the best listings do differently?
Measured gap between the top-scoring 10% and the rest of this category (learned from 28.377 apps).
| Top 10% | Others | |
|---|---|---|
| Average score | 91.6 | 59.9 |
| Avg. screenshots | 16.3 | 11.2 |
| Avg. languages | 20 | 4.8 |
| Short description | 73.7 | 64.7 |
| Long description | 2703.6 | 1756.3 |
| Feature graphic | 100% | 100% |
| Video | 28.6% | 10.1% |
Key takeaways
- The most missed market is Chinese (Trad.): 5% of apps have no listing in that language (~1.1% of downloads).
- 20% of the short-description field is left empty — the most valuable 80 characters for search matching.
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Frequently asked questions
How many languages do utility app listings support on average?
19.3 languages on average. 3% of the sample ships in two languages at most (N=2.999 apps).
How many screenshots should a store listing have?
The sample averages 11.6 screenshots; 12% publish fewer than five (N=2.999).
What is the average ASO score in this category?
58.7/100 on average, with a median of 56.5/100 (N=2.999).
Is a feature graphic common in this category?
100% of the sampled apps publish a feature graphic (N=2.999).
Where does this data come from?
The Shotyend ASO Index: a sample of 2.999 apps compiled from public Google Play store pages on 2026-10-19. No app names or developer details are published.