Finance App Store Listing Analysis in the United States
Across 1.332 finance app store listings (the United States), the median ASO score is 84/100, with 19.4 languages and 11.1 screenshots on average. 3% ship in two languages at most and 0% have no feature graphic.
Source: Shotyend ASO Index — compiled from public Google Play listing data on 2026-10-19 (sample: 1.332 apps).
We measured 1.332 app pages in the the United States finance app market. Listings use 11.1 screenshots on average and 0% are missing a feature graphic.
Listing score distribution
Language coverage and missed markets
Across 1332 scanned apps the average language count is 19.4; 3% ship in at most two languages.
| Language | Share of apps published | |
|---|---|---|
| English | 98% | |
| Spanish | 97% | |
| French | 97% | |
| German | 97% | |
| Vietnamese | 97% | |
| Chinese (Simpl.) | 97% | |
| Portuguese (BR) | 97% | |
| Russian | 97% | |
| Japanese | 97% | |
| Arabic | 97% | |
| Italian | 97% | |
| Thai | 97% | |
| Dutch | 97% | |
| Hindi | 97% |
Biggest missed markets
| Language | Share without a listing | Approx. download share |
|---|---|---|
| Korean | 3% | ~2.2% |
| Ukrainian | 3% | ~0.8% |
| Indonesian | 3% | ~3.1% |
| Chinese (Trad.) | 3% | ~1.1% |
| Hindi | 3% | ~5.8% |
Visual assets
The average screenshot count is 11.1. A feature graphic is present in 100% of listings and a video in 10%.
Text and ASO fields
On average 63 of the 80 short-description characters are used, and 10% of apps keep the long description under 500 characters.
Most used terms in this category
What do the best listings do differently?
Measured gap between the top-scoring 10% and the rest of this category (learned from 10.518 apps).
| Top 10% | Others | |
|---|---|---|
| Average score | 95.6 | 79.2 |
| Avg. screenshots | 15.6 | 10.5 |
| Avg. languages | 20 | 17.5 |
| Short description | 79.2 | 65.6 |
| Long description | 2950.2 | 1958.3 |
| Feature graphic | 100% | 100% |
| Video | 55.5% | 9.1% |
Key takeaways
- The most missed market is Korean: 3% of apps have no listing in that language (~2.2% of downloads).
- 22% of the short-description field is left empty — the most valuable 80 characters for search matching.
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Frequently asked questions
How many languages do finance app listings support on average?
19.4 languages on average. 3% of the sample ships in two languages at most (N=1.332 apps).
How many screenshots should a store listing have?
The sample averages 11.1 screenshots; 7% publish fewer than five (N=1.332).
What is the average ASO score in this category?
82.4/100 on average, with a median of 84/100 (N=1.332).
Is a feature graphic common in this category?
100% of the sampled apps publish a feature graphic (N=1.332).
Where does this data come from?
The Shotyend ASO Index: a sample of 1.332 apps compiled from public Google Play store pages on 2026-10-19. No app names or developer details are published.