Education App Store Listing Analysis in the United States
Across 1.226 education app store listings (the United States), the median ASO score is 86/100, with 19.6 languages and 14.5 screenshots on average. 1% ship in two languages at most and 0% have no feature graphic.
Source: Shotyend ASO Index — compiled from public Google Play listing data on 2026-10-19 (sample: 1.226 apps).
We analysed 1.226 education app store listings in the United States Google Play. About 1% ship in only one or two languages and 0% have no feature graphic.
Listing score distribution
Language coverage and missed markets
Language coverage is the weakest side of this category: 19.6 languages on average, with 1% limited to one or two.
| Language | Share of apps published | |
|---|---|---|
| Spanish | 98% | |
| Russian | 98% | |
| German | 98% | |
| Hindi | 98% | |
| Japanese | 98% | |
| Korean | 98% | |
| Turkish | 98% | |
| Chinese (Simpl.) | 98% | |
| Indonesian | 98% | |
| Dutch | 98% | |
| Italian | 98% | |
| Vietnamese | 98% | |
| Portuguese (BR) | 98% | |
| French | 98% |
Biggest missed markets
| Language | Share without a listing | Approx. download share |
|---|---|---|
| Ukrainian | 2% | ~0.8% |
| Polish | 2% | ~1.2% |
| English | 2% | ~22% |
| Portuguese (BR) | 2% | ~6.2% |
| French | 2% | ~3.3% |
Visual assets
Listings use 14.5 screenshots on average and 6% stay below five. Feature graphics appear in 100% and promo videos in 14%.
Text and ASO fields
Text fields are underused: 66 characters in the short description and 2029 characters in the long description on average.
Most used terms in this category
What do the best listings do differently?
Measured gap between the top-scoring 10% and the rest of this category (learned from 10.113 apps).
| Top 10% | Others | |
|---|---|---|
| Average score | 95.2 | 76.2 |
| Avg. screenshots | 18.2 | 13.3 |
| Avg. languages | 20 | 14.6 |
| Short description | 77.8 | 68.4 |
| Long description | 2787.9 | 1843.9 |
| Feature graphic | 100% | 100% |
| Video | 52% | 11.4% |
Key takeaways
- The most missed market is Ukrainian: 3% of apps have no listing in that language (~0.8% of downloads).
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Frequently asked questions
How many languages do education app listings support on average?
19.6 languages on average. 1% of the sample ships in two languages at most (N=1.226 apps).
How many screenshots should a store listing have?
The sample averages 14.5 screenshots; 6% publish fewer than five (N=1.226).
What is the average ASO score in this category?
84.6/100 on average, with a median of 86/100 (N=1.226).
Is a feature graphic common in this category?
100% of the sampled apps publish a feature graphic (N=1.226).
Where does this data come from?
The Shotyend ASO Index: a sample of 1.226 apps compiled from public Google Play store pages on 2026-10-19. No app names or developer details are published.