Education App Store Listing Analysis in the United States
Across 1.271 education app store listings (the United States), the median ASO score is 87/100, with 19.6 languages and 14.6 screenshots on average. 1% ship in two languages at most and 0% have no feature graphic.
Source: Shotyend ASO Index — compiled from public Google Play listing data on 2026-09-05 (sample: 1.271 apps).
We analysed 1.271 education app store listings in the United States Google Play. About 1% ship in only one or two languages and 0% have no feature graphic.
Listing score distribution
Language coverage and missed markets
Language coverage is the weakest side of this category: 19.6 languages on average, with 1% limited to one or two.
| Language | Share of apps published | |
|---|---|---|
| Spanish | 98% | |
| German | 98% | |
| Russian | 98% | |
| Japanese | 98% | |
| Turkish | 98% | |
| Dutch | 98% | |
| Hindi | 98% | |
| Indonesian | 98% | |
| Korean | 98% | |
| Italian | 98% | |
| Chinese (Simpl.) | 98% | |
| Portuguese (BR) | 98% | |
| French | 98% | |
| Vietnamese | 98% |
Biggest missed markets
| Language | Share without a listing | Approx. download share |
|---|---|---|
| Ukrainian | 2% | ~0.8% |
| English | 2% | ~22% |
| Polish | 2% | ~1.2% |
| Arabic | 2% | ~3% |
| Thai | 1% | ~1.4% |
Visual assets
Listings use 14.6 screenshots on average and 5% stay below five. Feature graphics appear in 100% and promo videos in 14%.
Text and ASO fields
Text fields are underused: 66 characters in the short description and 2011 characters in the long description on average.
Most used terms in this category
Key takeaways
- The most missed market is Ukrainian: 3% of apps have no listing in that language (~0.8% of downloads).
- 15% of apps have not been updated in over a year; freshness affects ranking.
Compare your own app against this data
Enter a package name and we will benchmark its store listing against this sample. Free, no signup.
Frequently asked questions
How many languages do education app listings support on average?
19.6 languages on average. 1% of the sample ships in two languages at most (N=1.271 apps).
How many screenshots should a store listing have?
The sample averages 14.6 screenshots; 5% publish fewer than five (N=1.271).
What is the average ASO score in this category?
85.5/100 on average, with a median of 87/100 (N=1.271).
Is a feature graphic common in this category?
100% of the sampled apps publish a feature graphic (N=1.271).
Where does this data come from?
The Shotyend ASO Index: a sample of 1.271 apps compiled from public Google Play store pages on 2026-09-05. No app names or developer details are published.