Productivity App Store Listing Analysis in the United States
Across 1.134 productivity app store listings (the United States), the median ASO score is 61.3/100, with 19.5 languages and 12.4 screenshots on average. 2% ship in two languages at most and 0% have no feature graphic.
Source: Shotyend ASO Index — compiled from public Google Play listing data on 2026-10-19 (sample: 1.134 apps).
We analysed 1.134 productivity app store listings in the United States Google Play. About 2% ship in only one or two languages and 0% have no feature graphic.
Listing score distribution
Language coverage and missed markets
Language scanning of 343 apps found 19.5 languages on average, and only 98% reach five or more.
| Language | Share of apps published | |
|---|---|---|
| English | 99% | |
| German | 98% | |
| Spanish | 98% | |
| Portuguese (BR) | 98% | |
| Japanese | 98% | |
| French | 98% | |
| Italian | 98% | |
| Hindi | 97% | |
| Korean | 97% | |
| Turkish | 97% | |
| Dutch | 97% | |
| Russian | 97% | |
| Indonesian | 97% | |
| Thai | 97% |
Biggest missed markets
| Language | Share without a listing | Approx. download share |
|---|---|---|
| Chinese (Trad.) | 3% | ~1.1% |
| Arabic | 3% | ~3% |
| Ukrainian | 3% | ~0.8% |
| Vietnamese | 2% | ~1.7% |
| Russian | 2% | ~5.1% |
Visual assets
The average screenshot count is 12.4. A feature graphic is present in 100% of listings and a video in 15%.
Text and ASO fields
On average 66 of the 80 short-description characters are used, and 11% of apps keep the long description under 500 characters.
Most used terms in this category
What do the best listings do differently?
Measured gap between the top-scoring 10% and the rest of this category (learned from 8.673 apps).
| Top 10% | Others | |
|---|---|---|
| Average score | 93.7 | 67.6 |
| Avg. screenshots | 16.9 | 11.6 |
| Avg. languages | 20 | 9.4 |
| Short description | 74.4 | 65 |
| Long description | 2799.6 | 1792.1 |
| Feature graphic | 100% | 100% |
| Video | 39.3% | 10.6% |
Key takeaways
- The most missed market is Chinese (Trad.): 4% of apps have no listing in that language (~1.1% of downloads).
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Frequently asked questions
How many languages do productivity app listings support on average?
19.5 languages on average. 2% of the sample ships in two languages at most (N=1.134 apps).
How many screenshots should a store listing have?
The sample averages 12.4 screenshots; 9% publish fewer than five (N=1.134).
What is the average ASO score in this category?
64.1/100 on average, with a median of 61.3/100 (N=1.134).
Is a feature graphic common in this category?
100% of the sampled apps publish a feature graphic (N=1.134).
Where does this data come from?
The Shotyend ASO Index: a sample of 1.134 apps compiled from public Google Play store pages on 2026-10-19. No app names or developer details are published.