Productivity App Store Listing Analysis in the United States
Across 1.165 productivity app store listings (the United States), the median ASO score is 61.4/100, with 19.5 languages and 12.3 screenshots on average. 2% ship in two languages at most and 0% have no feature graphic.
Source: Shotyend ASO Index — compiled from public Google Play listing data on 2026-09-05 (sample: 1.165 apps).
We analysed 1.165 productivity app store listings in the United States Google Play. About 2% ship in only one or two languages and 0% have no feature graphic.
Listing score distribution
Language coverage and missed markets
Language scanning of 345 apps found 19.5 languages on average, and only 98% reach five or more.
| Language | Share of apps published | |
|---|---|---|
| English | 99% | |
| German | 98% | |
| Spanish | 98% | |
| Portuguese (BR) | 98% | |
| Japanese | 98% | |
| French | 98% | |
| Italian | 98% | |
| Hindi | 97% | |
| Korean | 97% | |
| Russian | 97% | |
| Indonesian | 97% | |
| Turkish | 97% | |
| Polish | 97% | |
| Dutch | 97% |
Biggest missed markets
| Language | Share without a listing | Approx. download share |
|---|---|---|
| Ukrainian | 3% | ~0.8% |
| Arabic | 3% | ~3% |
| Vietnamese | 3% | ~1.7% |
| Chinese (Trad.) | 3% | ~1.1% |
| Thai | 2% | ~1.4% |
Visual assets
The average screenshot count is 12.3. A feature graphic is present in 100% of listings and a video in 14%.
Text and ASO fields
On average 66 of the 80 short-description characters are used, and 11% of apps keep the long description under 500 characters.
Most used terms in this category
Key takeaways
- The most missed market is Ukrainian: 4% of apps have no listing in that language (~0.8% of downloads).
Compare your own app against this data
Enter a package name and we will benchmark its store listing against this sample. Free, no signup.
Frequently asked questions
How many languages do productivity app listings support on average?
19.5 languages on average. 2% of the sample ships in two languages at most (N=1.165 apps).
How many screenshots should a store listing have?
The sample averages 12.3 screenshots; 9% publish fewer than five (N=1.165).
What is the average ASO score in this category?
64.4/100 on average, with a median of 61.4/100 (N=1.165).
Is a feature graphic common in this category?
100% of the sampled apps publish a feature graphic (N=1.165).
Where does this data come from?
The Shotyend ASO Index: a sample of 1.165 apps compiled from public Google Play store pages on 2026-09-05. No app names or developer details are published.