Finance App Store Listing Analysis in the United Kingdom
Across 608 finance app store listings (the United Kingdom), the median ASO score is 83.5/100, with 19.1 languages and 10.9 screenshots on average. 4% ship in two languages at most and 0% have no feature graphic.
Source: Shotyend ASO Index — compiled from public Google Play listing data on 2026-10-19 (sample: 608 apps).
We scanned 608 finance app listings: the average store listing score is 81.8/100. Localisation is the weakest area — 4% never pass two languages.
Listing score distribution
Language coverage and missed markets
Language coverage is the weakest side of this category: 19.1 languages on average, with 4% limited to one or two.
| Language | Share of apps published | |
|---|---|---|
| English | 98% | |
| Portuguese (BR) | 95% | |
| Spanish | 95% | |
| German | 95% | |
| French | 95% | |
| Italian | 95% | |
| Polish | 95% | |
| Russian | 95% | |
| Turkish | 95% | |
| Chinese (Simpl.) | 95% | |
| Hindi | 95% | |
| Japanese | 95% | |
| Indonesian | 95% | |
| Arabic | 95% |
Biggest missed markets
| Language | Share without a listing | Approx. download share |
|---|---|---|
| Ukrainian | 5% | ~0.8% |
| Chinese (Trad.) | 5% | ~1.1% |
| Korean | 5% | ~2.2% |
| Hindi | 4% | ~5.8% |
| Japanese | 4% | ~3.4% |
Visual assets
On the visual side we measured 10.9 screenshots on average, with 8% using fewer than five and 100% having a feature graphic.
Text and ASO fields
The short description uses 61 characters on average, leaving 23% of the 80-character field unused. Long descriptions average 2112 characters.
Most used terms in this category
What do the best listings do differently?
Measured gap between the top-scoring 10% and the rest of this category (learned from 10.518 apps).
| Top 10% | Others | |
|---|---|---|
| Average score | 95.6 | 79.2 |
| Avg. screenshots | 15.6 | 10.5 |
| Avg. languages | 20 | 17.5 |
| Short description | 79.2 | 65.6 |
| Long description | 2950.2 | 1958.3 |
| Feature graphic | 100% | 100% |
| Video | 55.5% | 9.1% |
Key takeaways
- The most missed market is Ukrainian: 6% of apps have no listing in that language (~0.8% of downloads).
- 23% of the short-description field is left empty — the most valuable 80 characters for search matching.
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Frequently asked questions
How many languages do finance app listings support on average?
19.1 languages on average. 4% of the sample ships in two languages at most (N=608 apps).
How many screenshots should a store listing have?
The sample averages 10.9 screenshots; 8% publish fewer than five (N=608).
What is the average ASO score in this category?
81.8/100 on average, with a median of 83.5/100 (N=608).
Is a feature graphic common in this category?
100% of the sampled apps publish a feature graphic (N=608).
Where does this data come from?
The Shotyend ASO Index: a sample of 608 apps compiled from public Google Play store pages on 2026-10-19. No app names or developer details are published.