Finance App Store Listing Analysis in the United Kingdom
Across 621 finance app store listings (the United Kingdom), the median ASO score is 85/100, with 19.2 languages and 10.8 screenshots on average. 3% ship in two languages at most and 0% have no feature graphic.
Source: Shotyend ASO Index — compiled from public Google Play listing data on 2026-09-05 (sample: 621 apps).
We scanned 621 finance app listings: the average store listing score is 83.5/100. Localisation is the weakest area — 3% never pass two languages.
Listing score distribution
Language coverage and missed markets
Language coverage is the weakest side of this category: 19.2 languages on average, with 3% limited to one or two.
| Language | Share of apps published | |
|---|---|---|
| English | 98% | |
| Portuguese (BR) | 96% | |
| Spanish | 96% | |
| German | 96% | |
| Italian | 96% | |
| French | 96% | |
| Turkish | 96% | |
| Chinese (Simpl.) | 96% | |
| Hindi | 96% | |
| Russian | 96% | |
| Japanese | 96% | |
| Indonesian | 96% | |
| Vietnamese | 96% | |
| Thai | 96% |
Biggest missed markets
| Language | Share without a listing | Approx. download share |
|---|---|---|
| Ukrainian | 4% | ~0.8% |
| Chinese (Trad.) | 4% | ~1.1% |
| Korean | 4% | ~2.2% |
| Arabic | 4% | ~3% |
| Dutch | 4% | ~0.8% |
Visual assets
On the visual side we measured 10.8 screenshots on average, with 8% using fewer than five and 100% having a feature graphic.
Text and ASO fields
The short description uses 62 characters on average, leaving 23% of the 80-character field unused. Long descriptions average 2129 characters.
Most used terms in this category
Key takeaways
- The most missed market is Ukrainian: 5% of apps have no listing in that language (~0.8% of downloads).
- 23% of the short-description field is left empty — the most valuable 80 characters for search matching.
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Frequently asked questions
How many languages do finance app listings support on average?
19.2 languages on average. 3% of the sample ships in two languages at most (N=621 apps).
How many screenshots should a store listing have?
The sample averages 10.8 screenshots; 8% publish fewer than five (N=621).
What is the average ASO score in this category?
83.5/100 on average, with a median of 85/100 (N=621).
Is a feature graphic common in this category?
100% of the sampled apps publish a feature graphic (N=621).
Where does this data come from?
The Shotyend ASO Index: a sample of 621 apps compiled from public Google Play store pages on 2026-09-05. No app names or developer details are published.