Utility App Store Listing Analysis in the United Kingdom
Across 1.323 utility app store listings (the United Kingdom), the median ASO score is 85/100, with 19.7 languages and 11.9 screenshots on average. 1% ship in two languages at most and 0% have no feature graphic.
Source: Shotyend ASO Index — compiled from public Google Play listing data on 2026-09-05 (sample: 1.323 apps).
We scanned 1.323 utility app listings: the average store listing score is 83.7/100. Localisation is the weakest area — 1% never pass two languages.
Listing score distribution
Language coverage and missed markets
Language scanning of 1323 apps found 19.7 languages on average, and only 99% reach five or more.
| Language | Share of apps published | |
|---|---|---|
| English | 99% | |
| Japanese | 98% | |
| French | 98% | |
| German | 98% | |
| Spanish | 98% | |
| Russian | 98% | |
| Arabic | 98% | |
| Korean | 98% | |
| Turkish | 98% | |
| Thai | 98% | |
| Portuguese (BR) | 98% | |
| Hindi | 98% | |
| Indonesian | 98% | |
| Italian | 98% |
Biggest missed markets
| Language | Share without a listing | Approx. download share |
|---|---|---|
| Vietnamese | 1% | ~1.7% |
| Ukrainian | 1% | ~0.8% |
| Chinese (Trad.) | 1% | ~1.1% |
| Polish | 1% | ~1.2% |
| Dutch | 1% | ~0.8% |
Visual assets
On the visual side we measured 11.9 screenshots on average, with 13% using fewer than five and 100% having a feature graphic.
Text and ASO fields
The short description uses 64 characters on average, leaving 20% of the 80-character field unused. Long descriptions average 1865 characters.
Most used terms in this category
Key takeaways
- The most missed market is Vietnamese: 2% of apps have no listing in that language (~1.7% of downloads).
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Frequently asked questions
How many languages do utility app listings support on average?
19.7 languages on average. 1% of the sample ships in two languages at most (N=1.323 apps).
How many screenshots should a store listing have?
The sample averages 11.9 screenshots; 13% publish fewer than five (N=1.323).
What is the average ASO score in this category?
83.7/100 on average, with a median of 85/100 (N=1.323).
Is a feature graphic common in this category?
100% of the sampled apps publish a feature graphic (N=1.323).
Where does this data come from?
The Shotyend ASO Index: a sample of 1.323 apps compiled from public Google Play store pages on 2026-09-05. No app names or developer details are published.