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Finance App Store Listing Analysis in Germany

Across 1.092 finance app store listings (Germany), the median ASO score is 86/100, with 19.4 languages and 11.2 screenshots on average. 2% ship in two languages at most and 0% have no feature graphic.

Source: Shotyend ASO Index — compiled from public Google Play listing data on 2026-09-05 (sample: 1.092 apps).

We compared 1.092 finance app store pages. The average language count is 19.4 and the average screenshot count is 11.2, giving a mean listing score of 84.2/100.

1092 apps1091 language-scannedcomputed: 2026-09-05Source: public Google Play listing data

Listing score distribution

Average
84.2
Median
86
Lower quartile
79
Upper quartile
92
0%0-90%10-190%20-290%30-391%40-492%50-594%60-6920%70-7938%80-8935%90-99

Language coverage and missed markets

Language scanning of 1091 apps found 19.4 languages on average, and only 98% reach five or more.

Average languages
19.4
≤2 languages
1%
≥5 languages
97%
language-scanned
1091
LanguageShare of apps published
German98%
English97%
Portuguese (BR)97%
French97%
Italian97%
Spanish97%
Dutch97%
Russian97%
Chinese (Simpl.)97%
Polish97%
Arabic97%
Japanese96%
Turkish96%
Vietnamese96%

Biggest missed markets

LanguageShare without a listingApprox. download share
Korean3%~2.2%
Thai3%~1.4%
Indonesian3%~3.1%
Chinese (Trad.)3%~1.1%
Hindi3%~5.8%

Visual assets

On the visual side we measured 11.2 screenshots on average, with 8% using fewer than five and 100% having a feature graphic.

Avg. screenshots
11.2
<5 screenshots
8%
≥8 screenshots
63%
Feature graphic
100%
Video
10%

Text and ASO fields

Text fields are underused: 64 characters in the short description and 2002 characters in the long description on average.

Short description
63
Unused
20%
Long description
2002
<500 chars
8%

Most used terms in this category

bitcoin 8%loan 9%loans 10%crypto 12%expenses 15%expense 10%banking 9%mobile banking 4%digital account 5%currency converter 3%btc 5%expense tracker 5%budget planner 5%ethereum 5%forex 3%exchange rates 4%personal loan 3%crédito 3%money manager 4%investments 9%cryptocurrencies 5%trading 12%finances 14%usdt 2%cartão 5%wallet 12%stocks 9%etfs 3%currencies 6%empréstimo 2%

Key takeaways

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Frequently asked questions

How many languages do finance app listings support on average?

19.4 languages on average. 2% of the sample ships in two languages at most (N=1.092 apps).

How many screenshots should a store listing have?

The sample averages 11.2 screenshots; 8% publish fewer than five (N=1.092).

What is the average ASO score in this category?

84.2/100 on average, with a median of 86/100 (N=1.092).

Is a feature graphic common in this category?

100% of the sampled apps publish a feature graphic (N=1.092).

Where does this data come from?

The Shotyend ASO Index: a sample of 1.092 apps compiled from public Google Play store pages on 2026-09-05. No app names or developer details are published.

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Data-backed guides

How to A/B Test Your Store ListingWhich Languages Should You Localise First?How Many Screenshots Should a Play Listing Have?