Travel App Store Listing Analysis in Japan
Across 749 travel app store listings (Japan), the median ASO score is 57.9/100, with 19.5 languages and 9.9 screenshots on average. 1% ship in two languages at most and 0% have no feature graphic.
Source: Shotyend ASO Index — compiled from public Google Play listing data on 2026-09-05 (sample: 749 apps).
This report is based on derived statistics from 749 travel app listings in Japan. The median score is 57.9/100 and 1% are limited to one or two languages.
Listing score distribution
Language coverage and missed markets
Language scanning of 215 apps found 19.5 languages on average, and only 98% reach five or more.
| Language | Share of apps published | |
|---|---|---|
| Japanese | 98% | |
| Spanish | 98% | |
| Hindi | 98% | |
| French | 98% | |
| Indonesian | 98% | |
| Korean | 98% | |
| Chinese (Simpl.) | 98% | |
| English | 97% | |
| Portuguese (BR) | 97% | |
| Italian | 97% | |
| Turkish | 97% | |
| Vietnamese | 97% | |
| Thai | 97% | |
| Russian | 97% |
Biggest missed markets
| Language | Share without a listing | Approx. download share |
|---|---|---|
| Chinese (Trad.) | 3% | ~1.1% |
| Polish | 3% | ~1.2% |
| Ukrainian | 3% | ~0.8% |
| Russian | 2% | ~5.1% |
| German | 2% | ~4.1% |
Visual assets
The average screenshot count is 9.9. A feature graphic is present in 100% of listings and a video in 10%.
Text and ASO fields
Text fields are underused: 72 characters in the short description and 1838 characters in the long description on average.
Most used terms in this category
Key takeaways
- The most missed market is Chinese (Trad.): 4% of apps have no listing in that language (~1.1% of downloads).
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Frequently asked questions
How many languages do travel app listings support on average?
19.5 languages on average. 1% of the sample ships in two languages at most (N=749 apps).
How many screenshots should a store listing have?
The sample averages 9.9 screenshots; 16% publish fewer than five (N=749).
What is the average ASO score in this category?
61.1/100 on average, with a median of 57.9/100 (N=749).
Is a feature graphic common in this category?
100% of the sampled apps publish a feature graphic (N=749).
Where does this data come from?
The Shotyend ASO Index: a sample of 749 apps compiled from public Google Play store pages on 2026-09-05. No app names or developer details are published.