Business App Store Listing Analysis in Japan
Across 1.056 business app store listings (Japan), the median ASO score is 55.5/100, with 18.5 languages and 11 screenshots on average. 5% ship in two languages at most and 0% have no feature graphic.
Source: Shotyend ASO Index — compiled from public Google Play listing data on 2026-10-19 (sample: 1.056 apps).
We measured 1.056 app pages in the Japan business app market. Listings use 11.0 screenshots on average and 0% are missing a feature graphic.
Listing score distribution
Language coverage and missed markets
Language scanning of 57 apps found 18.5 languages on average, and only 95% reach five or more.
| Language | Share of apps published | |
|---|---|---|
| English | 96% | |
| Portuguese (BR) | 94% | |
| Russian | 94% | |
| Japanese | 94% | |
| French | 94% | |
| Chinese (Simpl.) | 94% | |
| German | 93% | |
| Indonesian | 93% | |
| Arabic | 93% | |
| Korean | 93% | |
| Italian | 93% | |
| Vietnamese | 93% | |
| Dutch | 93% | |
| Spanish | 91% |
Biggest missed markets
| Language | Share without a listing | Approx. download share |
|---|---|---|
| Hindi | 10% | ~5.8% |
| Thai | 10% | ~1.4% |
| Ukrainian | 10% | ~0.8% |
| Spanish | 8% | ~8.3% |
| Turkish | 8% | ~1.8% |
Visual assets
The average screenshot count is 11.0. A feature graphic is present in 100% of listings and a video in 12%.
Text and ASO fields
On average 76 of the 80 short-description characters are used, and 16% of apps keep the long description under 500 characters.
Most used terms in this category
What do the best listings do differently?
Measured gap between the top-scoring 10% and the rest of this category (learned from 8.241 apps).
| Top 10% | Others | |
|---|---|---|
| Average score | 82.4 | 54.5 |
| Avg. screenshots | 13.1 | 10.9 |
| Avg. languages | 16.4 | 1.3 |
| Short description | 67.8 | 64.4 |
| Long description | 2161.4 | 1521.8 |
| Feature graphic | 100% | 100% |
| Video | 35% | 10.9% |
Key takeaways
- The most missed market is Hindi: 10% of apps have no listing in that language (~5.8% of downloads).
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Frequently asked questions
How many languages do business app listings support on average?
18.5 languages on average. 5% of the sample ships in two languages at most (N=1.056 apps).
How many screenshots should a store listing have?
The sample averages 11 screenshots; 13% publish fewer than five (N=1.056).
What is the average ASO score in this category?
54.8/100 on average, with a median of 55.5/100 (N=1.056).
Is a feature graphic common in this category?
100% of the sampled apps publish a feature graphic (N=1.056).
Where does this data come from?
The Shotyend ASO Index: a sample of 1.056 apps compiled from public Google Play store pages on 2026-10-19. No app names or developer details are published.