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Business App Store Listing Analysis in Japan

Across 1.075 business app store listings (Japan), the median ASO score is 55.5/100, with 18.6 languages and 10.9 screenshots on average. 5% ship in two languages at most and 0% have no feature graphic.

Source: Shotyend ASO Index — compiled from public Google Play listing data on 2026-09-05 (sample: 1.075 apps).

We measured 1.075 app pages in the Japan business app market. Listings use 10.9 screenshots on average and 0% are missing a feature graphic.

1075 apps57 language-scannedcomputed: 2026-09-05Source: public Google Play listing data

Listing score distribution

Average
55.6
Median
55.5
Lower quartile
48.5
Upper quartile
61.8
0%0-90%10-191%20-298%30-3919%40-4938%50-5926%60-693%70-793%80-891%90-99

Language coverage and missed markets

Language scanning of 57 apps found 18.6 languages on average, and only 95% reach five or more.

Average languages
18.6
≤2 languages
5%
≥5 languages
94%
language-scanned
57
LanguageShare of apps published
English96%
Portuguese (BR)94%
Russian94%
Japanese94%
French94%
Arabic94%
Chinese (Simpl.)94%
German93%
Indonesian93%
Korean93%
Italian93%
Vietnamese93%
Chinese (Trad.)93%
Dutch93%

Biggest missed markets

LanguageShare without a listingApprox. download share
Spanish8%~8.3%
Hindi8%~5.8%
Turkish8%~1.8%
Thai8%~1.4%
Polish8%~1.2%

Visual assets

The average screenshot count is 10.9. A feature graphic is present in 100% of listings and a video in 12%.

Avg. screenshots
10.9
<5 screenshots
13%
≥8 screenshots
57%
Feature graphic
100%
Video
12%

Text and ASO fields

On average 76 of the 80 short-description characters are used, and 17% of apps keep the long description under 500 characters.

Short description
76
Unused
5%
Long description
1768
<500 chars
17%

Most used terms in this category

fax 2%invoice maker 4%invoice 8%resume builder 4%business card 4%pos 6%job search 4%invoicing 4%field service 2%payroll 3%professional resume 3%card maker 2%ats 2%resume maker 2%professional invoices 3%builder maker 2%resume 6%digital business 3%invoice generator 2%pdf scanner 2%send fax 2%fax phone 1%business cards 4%crm 4%faxes 2%accounting 3%freelancers 6%cover letter 1%small business 5%invoices estimates 2%

Key takeaways

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Frequently asked questions

How many languages do business app listings support on average?

18.6 languages on average. 5% of the sample ships in two languages at most (N=1.075 apps).

How many screenshots should a store listing have?

The sample averages 10.9 screenshots; 14% publish fewer than five (N=1.075).

What is the average ASO score in this category?

55.6/100 on average, with a median of 55.5/100 (N=1.075).

Is a feature graphic common in this category?

100% of the sampled apps publish a feature graphic (N=1.075).

Where does this data come from?

The Shotyend ASO Index: a sample of 1.075 apps compiled from public Google Play store pages on 2026-09-05. No app names or developer details are published.

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Data-backed guides

ASO Keyword Research: A Step-by-Step MethodApp Icon Design Guide (Play + App Store)How to Write an App Description (Long Description Template)