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Business App Store Listing Analysis in Turkey

Across 1.284 business app store listings (Turkey), the median ASO score is 56.2/100, with 18.9 languages and 11.7 screenshots on average. 4% ship in two languages at most and 0% have no feature graphic.

Source: Shotyend ASO Index — compiled from public Google Play listing data on 2026-10-19 (sample: 1.284 apps).

This report is based on derived statistics from 1.284 business app listings in Turkey. The median score is 56.2/100 and 4% are limited to one or two languages.

1284 apps84 language-scannedcomputed: 2026-10-19Source: public Google Play listing data

Listing score distribution

Average
55.7
Median
56.2
Lower quartile
48.3
Upper quartile
61.5
0%0-90%10-191%20-299%30-3920%40-4938%50-5925%60-693%70-793%80-892%90-99

Language coverage and missed markets

Language scanning of 84 apps found 18.9 languages on average, and only 96% reach five or more.

Average languages
18.9
≤2 languages
3%
≥5 languages
96%
language-scanned
84
LanguageShare of apps published
English98%
German97%
Portuguese (BR)96%
French96%
Italian96%
Spanish95%
Russian95%
Japanese95%
Korean95%
Chinese (Simpl.)95%
Dutch95%
Indonesian94%
Arabic94%
Turkish94%

Biggest missed markets

LanguageShare without a listingApprox. download share
Ukrainian9%~0.8%
Hindi8%~5.8%
Chinese (Trad.)8%~1.1%
Thai7%~1.4%
Polish7%~1.2%

Visual assets

On the visual side we measured 11.7 screenshots on average, with 11% using fewer than five and 100% having a feature graphic.

Avg. screenshots
11.7
<5 screenshots
11%
≥8 screenshots
63%
Feature graphic
100%
Video
12%

Text and ASO fields

Text fields are underused: 64 characters in the short description and 1725 characters in the long description on average.

Short description
63
Unused
20%
Long description
1725
<500 chars
17%

Most used terms in this category

fax 2%invoice 8%invoice maker 4%resume builder 4%business card 4%crm 5%pos 6%job search 4%field service 2%invoicing 4%professional resume 3%business cards 4%payroll 3%pdf scanner 2%billing 6%professional invoices 3%resume maker 2%ats 2%card maker 2%send fax 1%digital business 3%builder maker 2%cover letter 1%faxes 1%invoice generator 2%accounting 3%freelancers 6%inventory 9%business owners 4%small business 5%

What do the best listings do differently?

Measured gap between the top-scoring 10% and the rest of this category (learned from 8.241 apps).

Top 10%Others
Average score82.454.5
Avg. screenshots13.110.9
Avg. languages16.41.3
Short description67.864.4
Long description2161.41521.8
Feature graphic100%100%
Video35%10.9%

Key takeaways

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Frequently asked questions

How many languages do business app listings support on average?

18.9 languages on average. 4% of the sample ships in two languages at most (N=1.284 apps).

How many screenshots should a store listing have?

The sample averages 11.7 screenshots; 11% publish fewer than five (N=1.284).

What is the average ASO score in this category?

55.7/100 on average, with a median of 56.2/100 (N=1.284).

Is a feature graphic common in this category?

100% of the sampled apps publish a feature graphic (N=1.284).

Where does this data come from?

The Shotyend ASO Index: a sample of 1.284 apps compiled from public Google Play store pages on 2026-10-19. No app names or developer details are published.

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Data-backed guides

ASO Keyword Research: A Step-by-Step MethodApp Icon Design Guide (Play + App Store)How to Write an App Description (Long Description Template)