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Business App Store Listing Analysis in Brazil

Across 1.503 business app store listings (Brazil), the median ASO score is 56.2/100, with 18.3 languages and 11.9 screenshots on average. 7% ship in two languages at most and 0% have no feature graphic.

Source: Shotyend ASO Index — compiled from public Google Play listing data on 2026-09-05 (sample: 1.503 apps).

We analysed 1.503 business app store listings in Brazil Google Play. About 7% ship in only one or two languages and 0% have no feature graphic.

1503 apps72 language-scannedcomputed: 2026-09-05Source: public Google Play listing data

Listing score distribution

Average
56.2
Median
56.2
Lower quartile
48.8
Upper quartile
63.1
0%0-90%10-191%20-297%30-3919%40-4935%50-5930%60-694%70-792%80-892%90-99

Language coverage and missed markets

Across 72 scanned apps the average language count is 18.3; 7% ship in at most two languages.

Average languages
18.3
≤2 languages
6%
≥5 languages
91%
language-scanned
72
LanguageShare of apps published
English98%
Spanish93%
Russian93%
French93%
Hindi91%
German91%
Indonesian91%
Arabic91%
Turkish91%
Dutch91%
Portuguese (BR)90%
Japanese90%
Korean90%
Vietnamese90%

Biggest missed markets

LanguageShare without a listingApprox. download share
Italian11%~1.9%
Chinese (Trad.)11%~1.1%
Portuguese (BR)9%~6.2%
Japanese9%~3.4%
Korean9%~2.2%

Visual assets

Listings use 11.9 screenshots on average and 10% stay below five. Feature graphics appear in 100% and promo videos in 14%.

Avg. screenshots
11.9
<5 screenshots
10%
≥8 screenshots
64%
Feature graphic
100%
Video
14%

Text and ASO fields

The short description uses 63 characters on average, leaving 21% of the 80-character field unused. Long descriptions average 1735 characters.

Short description
63
Unused
21%
Long description
1735
<500 chars
17%

Most used terms in this category

fax 2%invoice maker 4%invoice 8%resume builder 4%business card 4%pos 6%job search 4%invoicing 4%field service 2%payroll 3%professional resume 3%card maker 2%ats 2%resume maker 2%professional invoices 3%builder maker 2%resume 6%digital business 3%invoice generator 2%pdf scanner 2%send fax 2%fax phone 1%business cards 4%crm 4%faxes 2%accounting 3%freelancers 6%cover letter 1%small business 5%invoices estimates 2%

Key takeaways

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Frequently asked questions

How many languages do business app listings support on average?

18.3 languages on average. 7% of the sample ships in two languages at most (N=1.503 apps).

How many screenshots should a store listing have?

The sample averages 11.9 screenshots; 10% publish fewer than five (N=1.503).

What is the average ASO score in this category?

56.2/100 on average, with a median of 56.2/100 (N=1.503).

Is a feature graphic common in this category?

100% of the sampled apps publish a feature graphic (N=1.503).

Where does this data come from?

The Shotyend ASO Index: a sample of 1.503 apps compiled from public Google Play store pages on 2026-09-05. No app names or developer details are published.

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Data-backed guides

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