Mobile Game Store Listing Analysis in the United Kingdom
Across 899 mobile game store listings (the United Kingdom), the median ASO score is 89/100, with 19.4 languages and 18.2 screenshots on average. 2% ship in two languages at most and 0% have no feature graphic.
Source: Shotyend ASO Index — compiled from public Google Play listing data on 2026-09-05 (sample: 899 apps).
We compared 899 mobile game store pages. The average language count is 19.4 and the average screenshot count is 18.2, giving a mean listing score of 87.1/100.
Listing score distribution
Language coverage and missed markets
Language scanning of 899 apps found 19.4 languages on average, and only 98% reach five or more.
| Language | Share of apps published | |
|---|---|---|
| English | 99% | |
| Spanish | 97% | |
| German | 97% | |
| French | 97% | |
| Portuguese (BR) | 97% | |
| Japanese | 97% | |
| Korean | 97% | |
| Russian | 97% | |
| Chinese (Simpl.) | 97% | |
| Italian | 97% | |
| Thai | 97% | |
| Turkish | 96% | |
| Arabic | 96% | |
| Indonesian | 96% |
Biggest missed markets
| Language | Share without a listing | Approx. download share |
|---|---|---|
| Chinese (Trad.) | 4% | ~1.1% |
| Ukrainian | 4% | ~0.8% |
| Dutch | 4% | ~0.8% |
| Hindi | 3% | ~5.8% |
| Polish | 3% | ~1.2% |
Visual assets
Listings use 18.2 screenshots on average and 3% stay below five. Feature graphics appear in 100% and promo videos in 51%.
Text and ASO fields
Text fields are underused: 66 characters in the short description and 1990 characters in the long description on average.
Most used terms in this category
Key takeaways
- The most missed market is Chinese (Trad.): 4% of apps have no listing in that language (~1.1% of downloads).
- 51% of apps have a promo video; listings without one are visibly behind in this category.
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Frequently asked questions
How many languages do mobile game listings support on average?
19.4 languages on average. 2% of the sample ships in two languages at most (N=899 apps).
How many screenshots should a store listing have?
The sample averages 18.2 screenshots; 3% publish fewer than five (N=899).
What is the average ASO score in this category?
87.1/100 on average, with a median of 89/100 (N=899).
Is a feature graphic common in this category?
100% of the sampled apps publish a feature graphic (N=899).
Where does this data come from?
The Shotyend ASO Index: a sample of 899 apps compiled from public Google Play store pages on 2026-09-05. No app names or developer details are published.