Mobile Game Store Listing Analysis in the United Kingdom
Across 866 mobile game store listings (the United Kingdom), the median ASO score is 88/100, with 19.4 languages and 18.2 screenshots on average. 2% ship in two languages at most and 0% have no feature graphic.
Source: Shotyend ASO Index — compiled from public Google Play listing data on 2026-10-19 (sample: 866 apps).
We compared 866 mobile game store pages. The average language count is 19.4 and the average screenshot count is 18.2, giving a mean listing score of 85.7/100.
Listing score distribution
Language coverage and missed markets
Language scanning of 866 apps found 19.4 languages on average, and only 98% reach five or more.
| Language | Share of apps published | |
|---|---|---|
| English | 99% | |
| Spanish | 97% | |
| German | 97% | |
| French | 97% | |
| Portuguese (BR) | 97% | |
| Japanese | 97% | |
| Korean | 97% | |
| Russian | 97% | |
| Chinese (Simpl.) | 97% | |
| Italian | 97% | |
| Thai | 97% | |
| Turkish | 96% | |
| Arabic | 96% | |
| Indonesian | 96% |
Biggest missed markets
| Language | Share without a listing | Approx. download share |
|---|---|---|
| Chinese (Trad.) | 4% | ~1.1% |
| Ukrainian | 4% | ~0.8% |
| Dutch | 4% | ~0.8% |
| Hindi | 3% | ~5.8% |
| Polish | 3% | ~1.2% |
Visual assets
Listings use 18.2 screenshots on average and 3% stay below five. Feature graphics appear in 100% and promo videos in 51%.
Text and ASO fields
Text fields are underused: 66 characters in the short description and 2010 characters in the long description on average.
Most used terms in this category
What do the best listings do differently?
Measured gap between the top-scoring 10% and the rest of this category (learned from 22.863 apps).
| Top 10% | Others | |
|---|---|---|
| Average score | 96.1 | 84 |
| Avg. screenshots | 21.9 | 17.6 |
| Avg. languages | 19.9 | 19 |
| Short description | 77.9 | 64.5 |
| Long description | 2682.4 | 1895.7 |
| Feature graphic | 100% | 100% |
| Video | 97.6% | 41.7% |
Key takeaways
- The most missed market is Chinese (Trad.): 4% of apps have no listing in that language (~1.1% of downloads).
- 51% of apps have a promo video; listings without one are visibly behind in this category.
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Frequently asked questions
How many languages do mobile game listings support on average?
19.4 languages on average. 2% of the sample ships in two languages at most (N=866 apps).
How many screenshots should a store listing have?
The sample averages 18.2 screenshots; 3% publish fewer than five (N=866).
What is the average ASO score in this category?
85.7/100 on average, with a median of 88/100 (N=866).
Is a feature graphic common in this category?
100% of the sampled apps publish a feature graphic (N=866).
Where does this data come from?
The Shotyend ASO Index: a sample of 866 apps compiled from public Google Play store pages on 2026-10-19. No app names or developer details are published.