Mobile Game Store Listing Analysis in Indonesia
Across 2.224 mobile game store listings (Indonesia), the median ASO score is 87/100, with 19.6 languages and 18.2 screenshots on average. 1% ship in two languages at most and 0% have no feature graphic.
Source: Shotyend ASO Index — compiled from public Google Play listing data on 2026-10-19 (sample: 2.224 apps).
We compared 2.224 mobile game store pages. The average language count is 19.6 and the average screenshot count is 18.2, giving a mean listing score of 85.1/100.
Listing score distribution
Language coverage and missed markets
Language scanning of 2224 apps found 19.6 languages on average, and only 99% reach five or more.
| Language | Share of apps published | |
|---|---|---|
| English | 99% | |
| German | 98% | |
| Spanish | 98% | |
| Japanese | 98% | |
| French | 98% | |
| Korean | 98% | |
| Portuguese (BR) | 98% | |
| Indonesian | 98% | |
| Russian | 98% | |
| Chinese (Simpl.) | 98% | |
| Italian | 98% | |
| Turkish | 98% | |
| Thai | 97% | |
| Vietnamese | 97% |
Biggest missed markets
| Language | Share without a listing | Approx. download share |
|---|---|---|
| Ukrainian | 3% | ~0.8% |
| Hindi | 3% | ~5.8% |
| Dutch | 3% | ~0.8% |
| Chinese (Trad.) | 2% | ~1.1% |
| Arabic | 2% | ~3% |
Visual assets
On the visual side we measured 18.2 screenshots on average, with 4% using fewer than five and 100% having a feature graphic.
Text and ASO fields
Text fields are underused: 65 characters in the short description and 1934 characters in the long description on average.
Most used terms in this category
What do the best listings do differently?
Measured gap between the top-scoring 10% and the rest of this category (learned from 22.863 apps).
| Top 10% | Others | |
|---|---|---|
| Average score | 96.1 | 84 |
| Avg. screenshots | 21.9 | 17.6 |
| Avg. languages | 19.9 | 19 |
| Short description | 77.9 | 64.5 |
| Long description | 2682.4 | 1895.7 |
| Feature graphic | 100% | 100% |
| Video | 97.6% | 41.7% |
Key takeaways
- The most missed market is Ukrainian: 3% of apps have no listing in that language (~0.8% of downloads).
- 46% of apps have a promo video; listings without one are visibly behind in this category.
Compare your own app against this data
Enter a package name and we will benchmark its store listing against this sample. Free, no signup.
Frequently asked questions
How many languages do mobile game listings support on average?
19.6 languages on average. 1% of the sample ships in two languages at most (N=2.224 apps).
How many screenshots should a store listing have?
The sample averages 18.2 screenshots; 4% publish fewer than five (N=2.224).
What is the average ASO score in this category?
85.1/100 on average, with a median of 87/100 (N=2.224).
Is a feature graphic common in this category?
100% of the sampled apps publish a feature graphic (N=2.224).
Where does this data come from?
The Shotyend ASO Index: a sample of 2.224 apps compiled from public Google Play store pages on 2026-10-19. No app names or developer details are published.