Travel App Store Listing Analysis in Brazil
Across 1.010 travel app store listings (Brazil), the median ASO score is 59.3/100, with 19.1 languages and 10.5 screenshots on average. 2% ship in two languages at most and 0% have no feature graphic.
Source: Shotyend ASO Index — compiled from public Google Play listing data on 2026-09-05 (sample: 1.010 apps).
We compared 1.010 travel app store pages. The average language count is 19.1 and the average screenshot count is 10.5, giving a mean listing score of 63.4/100.
Listing score distribution
Language coverage and missed markets
Language scanning of 361 apps found 19.1 languages on average, and only 96% reach five or more.
| Language | Share of apps published | |
|---|---|---|
| English | 99% | |
| Spanish | 96% | |
| French | 96% | |
| Portuguese (BR) | 96% | |
| Hindi | 95% | |
| German | 95% | |
| Russian | 95% | |
| Arabic | 95% | |
| Italian | 95% | |
| Polish | 95% | |
| Chinese (Simpl.) | 95% | |
| Dutch | 95% | |
| Vietnamese | 95% | |
| Turkish | 95% |
Biggest missed markets
| Language | Share without a listing | Approx. download share |
|---|---|---|
| Korean | 5% | ~2.2% |
| Japanese | 5% | ~3.4% |
| Indonesian | 5% | ~3.1% |
| Thai | 5% | ~1.4% |
| Ukrainian | 5% | ~0.8% |
Visual assets
The average screenshot count is 10.5. A feature graphic is present in 100% of listings and a video in 9%.
Text and ASO fields
The short description uses 62 characters on average, leaving 22% of the 80-character field unused. Long descriptions average 1753 characters.
Most used terms in this category
Key takeaways
- The most missed market is Korean: 6% of apps have no listing in that language (~2.2% of downloads).
- 22% of the short-description field is left empty — the most valuable 80 characters for search matching.
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Frequently asked questions
How many languages do travel app listings support on average?
19.1 languages on average. 2% of the sample ships in two languages at most (N=1.010 apps).
How many screenshots should a store listing have?
The sample averages 10.5 screenshots; 11% publish fewer than five (N=1.010).
What is the average ASO score in this category?
63.4/100 on average, with a median of 59.3/100 (N=1.010).
Is a feature graphic common in this category?
100% of the sampled apps publish a feature graphic (N=1.010).
Where does this data come from?
The Shotyend ASO Index: a sample of 1.010 apps compiled from public Google Play store pages on 2026-09-05. No app names or developer details are published.