Travel App Store Listing Analysis in Brazil
Across 987 travel app store listings (Brazil), the median ASO score is 58.7/100, with 19.1 languages and 10.6 screenshots on average. 2% ship in two languages at most and 0% have no feature graphic.
Source: Shotyend ASO Index — compiled from public Google Play listing data on 2026-10-19 (sample: 987 apps).
We compared 987 travel app store pages. The average language count is 19.1 and the average screenshot count is 10.6, giving a mean listing score of 62.6/100.
Listing score distribution
Language coverage and missed markets
Language scanning of 353 apps found 19.1 languages on average, and only 96% reach five or more.
| Language | Share of apps published | |
|---|---|---|
| English | 99% | |
| French | 96% | |
| Spanish | 96% | |
| Portuguese (BR) | 96% | |
| Hindi | 96% | |
| German | 96% | |
| Russian | 95% | |
| Italian | 95% | |
| Polish | 95% | |
| Chinese (Simpl.) | 95% | |
| Dutch | 95% | |
| Arabic | 95% | |
| Vietnamese | 95% | |
| Turkish | 95% |
Biggest missed markets
| Language | Share without a listing | Approx. download share |
|---|---|---|
| Korean | 5% | ~2.2% |
| Japanese | 5% | ~3.4% |
| Indonesian | 5% | ~3.1% |
| Thai | 5% | ~1.4% |
| Ukrainian | 5% | ~0.8% |
Visual assets
The average screenshot count is 10.6. A feature graphic is present in 100% of listings and a video in 9%.
Text and ASO fields
The short description uses 62 characters on average, leaving 22% of the 80-character field unused. Long descriptions average 1753 characters.
Most used terms in this category
What do the best listings do differently?
Measured gap between the top-scoring 10% and the rest of this category (learned from 5.345 apps).
| Top 10% | Others | |
|---|---|---|
| Average score | 94 | 67.6 |
| Avg. screenshots | 15.4 | 9.8 |
| Avg. languages | 20 | 11.1 |
| Short description | 74.2 | 62.2 |
| Long description | 2895.5 | 1546.6 |
| Feature graphic | 100% | 100% |
| Video | 43.8% | 8.2% |
Key takeaways
- The most missed market is Korean: 5% of apps have no listing in that language (~2.2% of downloads).
- 22% of the short-description field is left empty — the most valuable 80 characters for search matching.
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Frequently asked questions
How many languages do travel app listings support on average?
19.1 languages on average. 2% of the sample ships in two languages at most (N=987 apps).
How many screenshots should a store listing have?
The sample averages 10.6 screenshots; 11% publish fewer than five (N=987).
What is the average ASO score in this category?
62.6/100 on average, with a median of 58.7/100 (N=987).
Is a feature graphic common in this category?
100% of the sampled apps publish a feature graphic (N=987).
Where does this data come from?
The Shotyend ASO Index: a sample of 987 apps compiled from public Google Play store pages on 2026-10-19. No app names or developer details are published.