Shopping App Store Listing Analysis in the United Kingdom
Across 414 shopping app store listings (the United Kingdom), the median ASO score is 83/100, with 19.1 languages and 10.7 screenshots on average. 4% ship in two languages at most and 0% have no feature graphic.
Source: Shotyend ASO Index — compiled from public Google Play listing data on 2026-10-19 (sample: 414 apps).
We analysed 414 shopping app store listings in the United Kingdom Google Play. About 4% ship in only one or two languages and 0% have no feature graphic.
Listing score distribution
Language coverage and missed markets
Language coverage is the weakest side of this category: 19.1 languages on average, with 4% limited to one or two.
| Language | Share of apps published | |
|---|---|---|
| English | 98% | |
| German | 96% | |
| French | 96% | |
| Spanish | 96% | |
| Italian | 96% | |
| Dutch | 96% | |
| Portuguese (BR) | 95% | |
| Japanese | 95% | |
| Polish | 95% | |
| Korean | 94% | |
| Turkish | 94% | |
| Chinese (Simpl.) | 94% | |
| Russian | 94% | |
| Hindi | 94% |
Biggest missed markets
| Language | Share without a listing | Approx. download share |
|---|---|---|
| Vietnamese | 6% | ~1.7% |
| Chinese (Trad.) | 6% | ~1.1% |
| Indonesian | 5% | ~3.1% |
| Arabic | 5% | ~3% |
| Ukrainian | 5% | ~0.8% |
Visual assets
On the visual side we measured 10.7 screenshots on average, with 8% using fewer than five and 100% having a feature graphic.
Text and ASO fields
On average 61 of the 80 short-description characters are used, and 14% of apps keep the long description under 500 characters.
Most used terms in this category
What do the best listings do differently?
Measured gap between the top-scoring 10% and the rest of this category (learned from 6.603 apps).
| Top 10% | Others | |
|---|---|---|
| Average score | 93.5 | 69.4 |
| Avg. screenshots | 15.3 | 9.6 |
| Avg. languages | 20 | 12.8 |
| Short description | 75.6 | 63.6 |
| Long description | 2697.8 | 1470.3 |
| Feature graphic | 100% | 100% |
| Video | 43.4% | 7.1% |
Key takeaways
- The most missed market is Vietnamese: 6% of apps have no listing in that language (~1.7% of downloads).
- 24% of the short-description field is left empty — the most valuable 80 characters for search matching.
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Frequently asked questions
How many languages do shopping app listings support on average?
19.1 languages on average. 4% of the sample ships in two languages at most (N=414 apps).
How many screenshots should a store listing have?
The sample averages 10.7 screenshots; 8% publish fewer than five (N=414).
What is the average ASO score in this category?
80.8/100 on average, with a median of 83/100 (N=414).
Is a feature graphic common in this category?
100% of the sampled apps publish a feature graphic (N=414).
Where does this data come from?
The Shotyend ASO Index: a sample of 414 apps compiled from public Google Play store pages on 2026-10-19. No app names or developer details are published.