Shopping App Store Listing Analysis in South Korea
Across 887 shopping app store listings (South Korea), the median ASO score is 76/100, with 19.5 languages and 9.6 screenshots on average. 1% ship in two languages at most and 0% have no feature graphic.
Source: Shotyend ASO Index — compiled from public Google Play listing data on 2026-09-05 (sample: 887 apps).
This report is based on derived statistics from 887 shopping app listings in South Korea. The median score is 76.0/100 and 1% are limited to one or two languages.
Listing score distribution
Language coverage and missed markets
Across 647 scanned apps the average language count is 19.5; 1% ship in at most two languages.
| Language | Share of apps published | |
|---|---|---|
| Japanese | 98% | |
| Korean | 98% | |
| German | 97% | |
| Turkish | 97% | |
| Arabic | 97% | |
| Chinese (Simpl.) | 97% | |
| Hindi | 97% | |
| Vietnamese | 97% | |
| Thai | 97% | |
| Chinese (Trad.) | 97% | |
| Dutch | 97% | |
| French | 97% | |
| Spanish | 97% | |
| Portuguese (BR) | 97% |
Biggest missed markets
| Language | Share without a listing | Approx. download share |
|---|---|---|
| English | 4% | ~22% |
| Ukrainian | 3% | ~0.8% |
| Russian | 3% | ~5.1% |
| Indonesian | 2% | ~3.1% |
| Spanish | 2% | ~8.3% |
Visual assets
The average screenshot count is 9.6. A feature graphic is present in 100% of listings and a video in 6%.
Text and ASO fields
Text fields are underused: 70 characters in the short description and 1415 characters in the long description on average.
Most used terms in this category
Key takeaways
- The most missed market is English: 5% of apps have no listing in that language (~22.0% of downloads).
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Frequently asked questions
How many languages do shopping app listings support on average?
19.5 languages on average. 1% of the sample ships in two languages at most (N=887 apps).
How many screenshots should a store listing have?
The sample averages 9.6 screenshots; 15% publish fewer than five (N=887).
What is the average ASO score in this category?
72.1/100 on average, with a median of 76/100 (N=887).
Is a feature graphic common in this category?
100% of the sampled apps publish a feature graphic (N=887).
Where does this data come from?
The Shotyend ASO Index: a sample of 887 apps compiled from public Google Play store pages on 2026-09-05. No app names or developer details are published.