Shopping App Store Listing Analysis in South Korea
Across 872 shopping app store listings (South Korea), the median ASO score is 76/100, with 19.5 languages and 9.6 screenshots on average. 1% ship in two languages at most and 0% have no feature graphic.
Source: Shotyend ASO Index — compiled from public Google Play listing data on 2026-10-19 (sample: 872 apps).
This report is based on derived statistics from 872 shopping app listings in South Korea. The median score is 76.0/100 and 1% are limited to one or two languages.
Listing score distribution
Language coverage and missed markets
Across 675 scanned apps the average language count is 19.5; 1% ship in at most two languages.
| Language | Share of apps published | |
|---|---|---|
| Japanese | 98% | |
| Korean | 98% | |
| German | 98% | |
| Turkish | 97% | |
| Arabic | 97% | |
| Dutch | 97% | |
| Hindi | 97% | |
| French | 97% | |
| Vietnamese | 97% | |
| Chinese (Simpl.) | 97% | |
| Spanish | 97% | |
| Portuguese (BR) | 97% | |
| Italian | 97% | |
| Thai | 97% |
Biggest missed markets
| Language | Share without a listing | Approx. download share |
|---|---|---|
| English | 4% | ~22% |
| Ukrainian | 3% | ~0.8% |
| Russian | 2% | ~5.1% |
| Indonesian | 2% | ~3.1% |
| Spanish | 2% | ~8.3% |
Visual assets
The average screenshot count is 9.6. A feature graphic is present in 100% of listings and a video in 6%.
Text and ASO fields
Text fields are underused: 70 characters in the short description and 1419 characters in the long description on average.
Most used terms in this category
What do the best listings do differently?
Measured gap between the top-scoring 10% and the rest of this category (learned from 6.603 apps).
| Top 10% | Others | |
|---|---|---|
| Average score | 93.5 | 69.4 |
| Avg. screenshots | 15.3 | 9.6 |
| Avg. languages | 20 | 12.8 |
| Short description | 75.6 | 63.6 |
| Long description | 2697.8 | 1470.3 |
| Feature graphic | 100% | 100% |
| Video | 43.4% | 7.1% |
Key takeaways
- The most missed market is English: 4% of apps have no listing in that language (~22.0% of downloads).
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Frequently asked questions
How many languages do shopping app listings support on average?
19.5 languages on average. 1% of the sample ships in two languages at most (N=872 apps).
How many screenshots should a store listing have?
The sample averages 9.6 screenshots; 15% publish fewer than five (N=872).
What is the average ASO score in this category?
72.2/100 on average, with a median of 76/100 (N=872).
Is a feature graphic common in this category?
100% of the sampled apps publish a feature graphic (N=872).
Where does this data come from?
The Shotyend ASO Index: a sample of 872 apps compiled from public Google Play store pages on 2026-10-19. No app names or developer details are published.