Shopping App Store Listing Analysis in Brazil
Across 1.102 shopping app store listings (Brazil), the median ASO score is 53.2/100, with 19.2 languages and 9.5 screenshots on average. 3% ship in two languages at most and 0% have no feature graphic.
Source: Shotyend ASO Index — compiled from public Google Play listing data on 2026-09-05 (sample: 1.102 apps).
We scanned 1.102 shopping app listings: the average store listing score is 57.8/100. Localisation is the weakest area — 3% never pass two languages.
Listing score distribution
Language coverage and missed markets
Across 259 scanned apps the average language count is 19.2; 3% ship in at most two languages.
| Language | Share of apps published | |
|---|---|---|
| English | 98% | |
| Spanish | 97% | |
| Portuguese (BR) | 97% | |
| Italian | 96% | |
| French | 96% | |
| Turkish | 96% | |
| Polish | 96% | |
| Dutch | 96% | |
| Russian | 96% | |
| German | 96% | |
| Japanese | 95% | |
| Arabic | 95% | |
| Hindi | 95% | |
| Indonesian | 95% |
Biggest missed markets
| Language | Share without a listing | Approx. download share |
|---|---|---|
| Ukrainian | 5% | ~0.8% |
| Hindi | 4% | ~5.8% |
| Indonesian | 4% | ~3.1% |
| Korean | 4% | ~2.2% |
| Vietnamese | 4% | ~1.7% |
Visual assets
Listings use 9.5 screenshots on average and 16% stay below five. Feature graphics appear in 100% and promo videos in 8%.
Text and ASO fields
On average 61 of the 80 short-description characters are used, and 24% of apps keep the long description under 500 characters.
Most used terms in this category
Key takeaways
- The most missed market is Ukrainian: 5% of apps have no listing in that language (~0.8% of downloads).
- 24% of the short-description field is left empty — the most valuable 80 characters for search matching.
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Frequently asked questions
How many languages do shopping app listings support on average?
19.2 languages on average. 3% of the sample ships in two languages at most (N=1.102 apps).
How many screenshots should a store listing have?
The sample averages 9.5 screenshots; 16% publish fewer than five (N=1.102).
What is the average ASO score in this category?
57.8/100 on average, with a median of 53.2/100 (N=1.102).
Is a feature graphic common in this category?
100% of the sampled apps publish a feature graphic (N=1.102).
Where does this data come from?
The Shotyend ASO Index: a sample of 1.102 apps compiled from public Google Play store pages on 2026-09-05. No app names or developer details are published.