Lifestyle App Store Listing Analysis in South Korea
Across 1.022 lifestyle app store listings (South Korea), the median ASO score is 55.5/100, with 10.2 languages and 10.9 screenshots on average. 46% ship in two languages at most and 0% have no feature graphic.
Source: Shotyend ASO Index — compiled from public Google Play listing data on 2026-09-05 (sample: 1.022 apps).
This report is based on derived statistics from 1.022 lifestyle app listings in South Korea. The median score is 55.5/100 and 46% are limited to one or two languages.
Listing score distribution
Visual assets
The average screenshot count is 10.9. A feature graphic is present in 100% of listings and a video in 11%.
Text and ASO fields
The short description uses 79 characters on average, leaving 1% of the 80-character field unused. Long descriptions average 1829 characters.
Most used terms in this category
Key takeaways
- 46% of apps ship in at most two languages — localisation is the fastest lever in this category.
- The most missed market is Chinese (Trad.): 62% of apps have no listing in that language (~1.1% of downloads).
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Frequently asked questions
How many languages do lifestyle app listings support on average?
10.2 languages on average. 46% of the sample ships in two languages at most (N=1.022 apps).
How many screenshots should a store listing have?
The sample averages 10.9 screenshots; 11% publish fewer than five (N=1.022).
What is the average ASO score in this category?
54.9/100 on average, with a median of 55.5/100 (N=1.022).
Is a feature graphic common in this category?
100% of the sampled apps publish a feature graphic (N=1.022).
Where does this data come from?
The Shotyend ASO Index: a sample of 1.022 apps compiled from public Google Play store pages on 2026-09-05. No app names or developer details are published.