Lifestyle App Store Listing Analysis in Japan
Across 1.238 lifestyle app store listings (Japan), the median ASO score is 55.3/100, with 15.9 languages and 10.7 screenshots on average. 19% ship in two languages at most and 0% have no feature graphic.
Source: Shotyend ASO Index — compiled from public Google Play listing data on 2026-09-05 (sample: 1.238 apps).
We compared 1.238 lifestyle app store pages. The average language count is 15.9 and the average screenshot count is 10.7, giving a mean listing score of 55.0/100.
Listing score distribution
Visual assets
Listings use 10.7 screenshots on average and 14% stay below five. Feature graphics appear in 100% and promo videos in 10%.
Text and ASO fields
Text fields are underused: 87 characters in the short description and 2087 characters in the long description on average.
Most used terms in this category
Key takeaways
- The most missed market is Spanish: 23% of apps have no listing in that language (~8.3% of downloads).
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Frequently asked questions
How many languages do lifestyle app listings support on average?
15.9 languages on average. 19% of the sample ships in two languages at most (N=1.238 apps).
How many screenshots should a store listing have?
The sample averages 10.7 screenshots; 14% publish fewer than five (N=1.238).
What is the average ASO score in this category?
55/100 on average, with a median of 55.3/100 (N=1.238).
Is a feature graphic common in this category?
100% of the sampled apps publish a feature graphic (N=1.238).
Where does this data come from?
The Shotyend ASO Index: a sample of 1.238 apps compiled from public Google Play store pages on 2026-09-05. No app names or developer details are published.