Mobile Game Store Listing Analysis in South Korea
Across 2.377 mobile game store listings (South Korea), the median ASO score is 88/100, with 19.5 languages and 17.9 screenshots on average. 1% ship in two languages at most and 0% have no feature graphic.
Source: Shotyend ASO Index — compiled from public Google Play listing data on 2026-09-05 (sample: 2.377 apps).
We analysed 2.377 mobile game store listings in South Korea Google Play. About 1% ship in only one or two languages and 0% have no feature graphic.
Listing score distribution
Language coverage and missed markets
Language scanning of 2377 apps found 19.5 languages on average, and only 98% reach five or more.
| Language | Share of apps published | |
|---|---|---|
| English | 99% | |
| Korean | 98% | |
| Japanese | 98% | |
| Spanish | 98% | |
| German | 98% | |
| Portuguese (BR) | 98% | |
| French | 98% | |
| Chinese (Simpl.) | 97% | |
| Italian | 97% | |
| Russian | 97% | |
| Turkish | 97% | |
| Thai | 97% | |
| Polish | 97% | |
| Arabic | 97% |
Biggest missed markets
| Language | Share without a listing | Approx. download share |
|---|---|---|
| Hindi | 3% | ~5.8% |
| Dutch | 3% | ~0.8% |
| Ukrainian | 3% | ~0.8% |
| Chinese (Trad.) | 2% | ~1.1% |
| Indonesian | 2% | ~3.1% |
Visual assets
On the visual side we measured 17.9 screenshots on average, with 3% using fewer than five and 100% having a feature graphic.
Text and ASO fields
The short description uses 64 characters on average, leaving 20% of the 80-character field unused. Long descriptions average 1905 characters.
Most used terms in this category
Key takeaways
- The most missed market is Hindi: 3% of apps have no listing in that language (~5.8% of downloads).
- 48% of apps have a promo video; listings without one are visibly behind in this category.
Compare your own app against this data
Enter a package name and we will benchmark its store listing against this sample. Free, no signup.
Frequently asked questions
How many languages do mobile game listings support on average?
19.5 languages on average. 1% of the sample ships in two languages at most (N=2.377 apps).
How many screenshots should a store listing have?
The sample averages 17.9 screenshots; 3% publish fewer than five (N=2.377).
What is the average ASO score in this category?
86.3/100 on average, with a median of 88/100 (N=2.377).
Is a feature graphic common in this category?
100% of the sampled apps publish a feature graphic (N=2.377).
Where does this data come from?
The Shotyend ASO Index: a sample of 2.377 apps compiled from public Google Play store pages on 2026-09-05. No app names or developer details are published.