Shopping App Store Listing Analysis in the United States
Across 808 shopping app store listings (the United States), the median ASO score is 81/100, with 19.4 languages and 9.9 screenshots on average. 2% ship in two languages at most and 0% have no feature graphic.
Source: Shotyend ASO Index — compiled from public Google Play listing data on 2026-10-19 (sample: 808 apps).
We scanned 808 shopping app listings: the average store listing score is 79.7/100. Localisation is the weakest area — 2% never pass two languages.
Listing score distribution
Language coverage and missed markets
Language coverage is the weakest side of this category: 19.4 languages on average, with 2% limited to one or two.
| Language | Share of apps published | |
|---|---|---|
| Dutch | 97% | |
| German | 97% | |
| Spanish | 97% | |
| Japanese | 97% | |
| Turkish | 97% | |
| Portuguese (BR) | 97% | |
| Russian | 97% | |
| French | 97% | |
| Chinese (Simpl.) | 97% | |
| English | 97% | |
| Korean | 97% | |
| Polish | 97% | |
| Arabic | 96% | |
| Vietnamese | 96% |
Biggest missed markets
| Language | Share without a listing | Approx. download share |
|---|---|---|
| Ukrainian | 3% | ~0.8% |
| Indonesian | 3% | ~3.1% |
| Hindi | 3% | ~5.8% |
| Italian | 3% | ~1.9% |
| Thai | 3% | ~1.4% |
Visual assets
On the visual side we measured 9.9 screenshots on average, with 12% using fewer than five and 100% having a feature graphic.
Text and ASO fields
The short description uses 60 characters on average, leaving 25% of the 80-character field unused. Long descriptions average 1554 characters.
Most used terms in this category
What do the best listings do differently?
Measured gap between the top-scoring 10% and the rest of this category (learned from 6.603 apps).
| Top 10% | Others | |
|---|---|---|
| Average score | 93.5 | 69.4 |
| Avg. screenshots | 15.3 | 9.6 |
| Avg. languages | 20 | 12.8 |
| Short description | 75.6 | 63.6 |
| Long description | 2697.8 | 1470.3 |
| Feature graphic | 100% | 100% |
| Video | 43.4% | 7.1% |
Key takeaways
- The most missed market is Ukrainian: 4% of apps have no listing in that language (~0.8% of downloads).
- 25% of the short-description field is left empty — the most valuable 80 characters for search matching.
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Frequently asked questions
How many languages do shopping app listings support on average?
19.4 languages on average. 2% of the sample ships in two languages at most (N=808 apps).
How many screenshots should a store listing have?
The sample averages 9.9 screenshots; 12% publish fewer than five (N=808).
What is the average ASO score in this category?
79.7/100 on average, with a median of 81/100 (N=808).
Is a feature graphic common in this category?
100% of the sampled apps publish a feature graphic (N=808).
Where does this data come from?
The Shotyend ASO Index: a sample of 808 apps compiled from public Google Play store pages on 2026-10-19. No app names or developer details are published.