Business App Store Listing Analysis in the United States
Across 1.144 business app store listings (the United States), the median ASO score is 55.5/100, with 18.3 languages and 11.6 screenshots on average. 6% ship in two languages at most and 0% have no feature graphic.
Source: Shotyend ASO Index — compiled from public Google Play listing data on 2026-09-05 (sample: 1.144 apps).
We compared 1.144 business app store pages. The average language count is 18.3 and the average screenshot count is 11.6, giving a mean listing score of 55.6/100.
Listing score distribution
Language coverage and missed markets
Across 65 scanned apps the average language count is 18.3; 6% ship in at most two languages.
| Language | Share of apps published | |
|---|---|---|
| English | 98% | |
| Spanish | 93% | |
| French | 93% | |
| Portuguese (BR) | 92% | |
| German | 92% | |
| Italian | 92% | |
| Chinese (Simpl.) | 92% | |
| Dutch | 92% | |
| Russian | 90% | |
| Japanese | 90% | |
| Indonesian | 90% | |
| Arabic | 90% | |
| Korean | 90% | |
| Turkish | 90% |
Biggest missed markets
| Language | Share without a listing | Approx. download share |
|---|---|---|
| Hindi | 12% | ~5.8% |
| Ukrainian | 12% | ~0.8% |
| Polish | 10% | ~1.2% |
| Chinese (Trad.) | 10% | ~1.1% |
| Russian | 9% | ~5.1% |
Visual assets
The average screenshot count is 11.6. A feature graphic is present in 100% of listings and a video in 12%.
Text and ASO fields
Text fields are underused: 63 characters in the short description and 1612 characters in the long description on average.
Most used terms in this category
Key takeaways
- The most missed market is Hindi: 12% of apps have no listing in that language (~5.8% of downloads).
- 22% of the short-description field is left empty — the most valuable 80 characters for search matching.
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Frequently asked questions
How many languages do business app listings support on average?
18.3 languages on average. 6% of the sample ships in two languages at most (N=1.144 apps).
How many screenshots should a store listing have?
The sample averages 11.6 screenshots; 11% publish fewer than five (N=1.144).
What is the average ASO score in this category?
55.6/100 on average, with a median of 55.5/100 (N=1.144).
Is a feature graphic common in this category?
100% of the sampled apps publish a feature graphic (N=1.144).
Where does this data come from?
The Shotyend ASO Index: a sample of 1.144 apps compiled from public Google Play store pages on 2026-09-05. No app names or developer details are published.