Business App Store Listing Analysis in the United Kingdom
Across 486 business app store listings (the United Kingdom), the median ASO score is 85/100, with 19.6 languages and 11.2 screenshots on average. 1% ship in two languages at most and 0% have no feature graphic.
Source: Shotyend ASO Index — compiled from public Google Play listing data on 2026-09-05 (sample: 486 apps).
We scanned 486 business app listings: the average store listing score is 83.2/100. Localisation is the weakest area — 1% never pass two languages.
Listing score distribution
Language coverage and missed markets
Language scanning of 486 apps found 19.6 languages on average, and only 98% reach five or more.
| Language | Share of apps published | |
|---|---|---|
| English | 99% | |
| Chinese (Simpl.) | 98% | |
| Hindi | 98% | |
| German | 98% | |
| French | 98% | |
| Vietnamese | 98% | |
| Dutch | 98% | |
| Spanish | 98% | |
| Portuguese (BR) | 98% | |
| Russian | 98% | |
| Japanese | 98% | |
| Indonesian | 98% | |
| Arabic | 98% | |
| Korean | 98% |
Biggest missed markets
| Language | Share without a listing | Approx. download share |
|---|---|---|
| Italian | 2% | ~1.9% |
| Turkish | 2% | ~1.8% |
| Polish | 2% | ~1.2% |
| Ukrainian | 2% | ~0.8% |
| Spanish | 1% | ~8.3% |
Visual assets
On the visual side we measured 11.2 screenshots on average, with 10% using fewer than five and 100% having a feature graphic.
Text and ASO fields
Text fields are underused: 62 characters in the short description and 1586 characters in the long description on average.
Most used terms in this category
Key takeaways
- The most missed market is Italian: 2% of apps have no listing in that language (~1.9% of downloads).
- 23% of the short-description field is left empty — the most valuable 80 characters for search matching.
Compare your own app against this data
Enter a package name and we will benchmark its store listing against this sample. Free, no signup.
Frequently asked questions
How many languages do business app listings support on average?
19.6 languages on average. 1% of the sample ships in two languages at most (N=486 apps).
How many screenshots should a store listing have?
The sample averages 11.2 screenshots; 10% publish fewer than five (N=486).
What is the average ASO score in this category?
83.2/100 on average, with a median of 85/100 (N=486).
Is a feature graphic common in this category?
100% of the sampled apps publish a feature graphic (N=486).
Where does this data come from?
The Shotyend ASO Index: a sample of 486 apps compiled from public Google Play store pages on 2026-09-05. No app names or developer details are published.