Business App Store Listing Analysis in the United Kingdom
Across 483 business app store listings (the United Kingdom), the median ASO score is 84/100, with 19.6 languages and 11.3 screenshots on average. 1% ship in two languages at most and 0% have no feature graphic.
Source: Shotyend ASO Index — compiled from public Google Play listing data on 2026-10-19 (sample: 483 apps).
We scanned 483 business app listings: the average store listing score is 81.8/100. Localisation is the weakest area — 1% never pass two languages.
Listing score distribution
Language coverage and missed markets
Language scanning of 482 apps found 19.6 languages on average, and only 98% reach five or more.
| Language | Share of apps published | |
|---|---|---|
| English | 99% | |
| Chinese (Simpl.) | 98% | |
| German | 98% | |
| French | 98% | |
| Vietnamese | 98% | |
| Dutch | 98% | |
| Spanish | 98% | |
| Portuguese (BR) | 98% | |
| Hindi | 98% | |
| Russian | 98% | |
| Japanese | 98% | |
| Indonesian | 98% | |
| Korean | 98% | |
| Arabic | 97% |
Biggest missed markets
| Language | Share without a listing | Approx. download share |
|---|---|---|
| Italian | 2% | ~1.9% |
| Ukrainian | 2% | ~0.8% |
| Arabic | 2% | ~3% |
| Turkish | 2% | ~1.8% |
| Thai | 2% | ~1.4% |
Visual assets
On the visual side we measured 11.3 screenshots on average, with 11% using fewer than five and 100% having a feature graphic.
Text and ASO fields
Text fields are underused: 62 characters in the short description and 1591 characters in the long description on average.
Most used terms in this category
What do the best listings do differently?
Measured gap between the top-scoring 10% and the rest of this category (learned from 8.241 apps).
| Top 10% | Others | |
|---|---|---|
| Average score | 82.4 | 54.5 |
| Avg. screenshots | 13.1 | 10.9 |
| Avg. languages | 16.4 | 1.3 |
| Short description | 67.8 | 64.4 |
| Long description | 2161.4 | 1521.8 |
| Feature graphic | 100% | 100% |
| Video | 35% | 10.9% |
Key takeaways
- The most missed market is Italian: 2% of apps have no listing in that language (~1.9% of downloads).
- 23% of the short-description field is left empty — the most valuable 80 characters for search matching.
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Frequently asked questions
How many languages do business app listings support on average?
19.6 languages on average. 1% of the sample ships in two languages at most (N=483 apps).
How many screenshots should a store listing have?
The sample averages 11.3 screenshots; 11% publish fewer than five (N=483).
What is the average ASO score in this category?
81.8/100 on average, with a median of 84/100 (N=483).
Is a feature graphic common in this category?
100% of the sampled apps publish a feature graphic (N=483).
Where does this data come from?
The Shotyend ASO Index: a sample of 483 apps compiled from public Google Play store pages on 2026-10-19. No app names or developer details are published.