Travel App Store Listing Analysis in Italy
Across 406 travel app store listings (Italy), the median ASO score is 82/100, with 19.6 languages and 9.7 screenshots on average. 1% ship in two languages at most and 0% have no feature graphic.
Source: Shotyend ASO Index — compiled from public Google Play listing data on 2026-09-05 (sample: 406 apps).
We measured 406 app pages in the Italy travel app market. Listings use 9.7 screenshots on average and 0% are missing a feature graphic.
Listing score distribution
Language coverage and missed markets
Language scanning of 406 apps found 19.6 languages on average, and only 98% reach five or more.
| Language | Share of apps published | |
|---|---|---|
| English | 99% | |
| Italian | 99% | |
| German | 98% | |
| Spanish | 98% | |
| Portuguese (BR) | 98% | |
| French | 98% | |
| Russian | 98% | |
| Japanese | 98% | |
| Indonesian | 98% | |
| Arabic | 98% | |
| Turkish | 98% | |
| Vietnamese | 98% | |
| Chinese (Simpl.) | 98% | |
| Hindi | 97% |
Biggest missed markets
| Language | Share without a listing | Approx. download share |
|---|---|---|
| Thai | 2% | ~1.4% |
| Hindi | 2% | ~5.8% |
| Korean | 2% | ~2.2% |
| Polish | 2% | ~1.2% |
| Chinese (Trad.) | 2% | ~1.1% |
Visual assets
Listings use 9.7 screenshots on average and 15% stay below five. Feature graphics appear in 100% and promo videos in 10%.
Text and ASO fields
On average 59 of the 80 short-description characters are used, and 20% of apps keep the long description under 500 characters.
Most used terms in this category
Key takeaways
- The most missed market is Thai: 2% of apps have no listing in that language (~1.4% of downloads).
- 26% of the short-description field is left empty — the most valuable 80 characters for search matching.
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Frequently asked questions
How many languages do travel app listings support on average?
19.6 languages on average. 1% of the sample ships in two languages at most (N=406 apps).
How many screenshots should a store listing have?
The sample averages 9.7 screenshots; 15% publish fewer than five (N=406).
What is the average ASO score in this category?
80.9/100 on average, with a median of 82/100 (N=406).
Is a feature graphic common in this category?
100% of the sampled apps publish a feature graphic (N=406).
Where does this data come from?
The Shotyend ASO Index: a sample of 406 apps compiled from public Google Play store pages on 2026-09-05. No app names or developer details are published.