Travel App Store Listing Analysis in South Korea
Across 624 travel app store listings (South Korea), the median ASO score is 57.3/100, with 19.1 languages and 10.2 screenshots on average. 2% ship in two languages at most and 0% have no feature graphic.
Source: Shotyend ASO Index — compiled from public Google Play listing data on 2026-09-05 (sample: 624 apps).
This report is based on derived statistics from 624 travel app listings in South Korea. The median score is 57.3/100 and 2% are limited to one or two languages.
Listing score distribution
Language coverage and missed markets
Across 139 scanned apps the average language count is 19.1; 2% ship in at most two languages.
| Language | Share of apps published | |
|---|---|---|
| English | 97% | |
| Spanish | 96% | |
| German | 96% | |
| French | 96% | |
| Hindi | 95% | |
| Korean | 95% | |
| Italian | 95% | |
| Polish | 95% | |
| Chinese (Simpl.) | 95% | |
| Dutch | 95% | |
| Portuguese (BR) | 95% | |
| Japanese | 95% | |
| Indonesian | 95% | |
| Arabic | 95% |
Biggest missed markets
| Language | Share without a listing | Approx. download share |
|---|---|---|
| Russian | 5% | ~5.1% |
| Chinese (Trad.) | 5% | ~1.1% |
| Ukrainian | 5% | ~0.8% |
| Portuguese (BR) | 5% | ~6.2% |
| Japanese | 5% | ~3.4% |
Visual assets
Listings use 10.2 screenshots on average and 13% stay below five. Feature graphics appear in 100% and promo videos in 11%.
Text and ASO fields
On average 69 of the 80 short-description characters are used, and 12% of apps keep the long description under 500 characters.
Most used terms in this category
Key takeaways
- The most missed market is Russian: 6% of apps have no listing in that language (~5.1% of downloads).
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Frequently asked questions
How many languages do travel app listings support on average?
19.1 languages on average. 2% of the sample ships in two languages at most (N=624 apps).
How many screenshots should a store listing have?
The sample averages 10.2 screenshots; 13% publish fewer than five (N=624).
What is the average ASO score in this category?
60/100 on average, with a median of 57.3/100 (N=624).
Is a feature graphic common in this category?
100% of the sampled apps publish a feature graphic (N=624).
Where does this data come from?
The Shotyend ASO Index: a sample of 624 apps compiled from public Google Play store pages on 2026-09-05. No app names or developer details are published.