Travel App Store Listing Analysis in South Korea
Across 612 travel app store listings (South Korea), the median ASO score is 56/100, with 19.4 languages and 10.2 screenshots on average. 2% ship in two languages at most and 0% have no feature graphic.
Source: Shotyend ASO Index — compiled from public Google Play listing data on 2026-10-19 (sample: 612 apps).
This report is based on derived statistics from 612 travel app listings in South Korea. The median score is 56.0/100 and 2% are limited to one or two languages.
Listing score distribution
Language coverage and missed markets
Across 134 scanned apps the average language count is 19.4; 2% ship in at most two languages.
| Language | Share of apps published | |
|---|---|---|
| English | 98% | |
| German | 97% | |
| Spanish | 97% | |
| Portuguese (BR) | 97% | |
| Hindi | 97% | |
| French | 97% | |
| Italian | 97% | |
| Turkish | 97% | |
| Polish | 97% | |
| Chinese (Simpl.) | 97% | |
| Chinese (Trad.) | 97% | |
| Dutch | 97% | |
| Russian | 96% | |
| Japanese | 96% |
Biggest missed markets
| Language | Share without a listing | Approx. download share |
|---|---|---|
| Russian | 3% | ~5.1% |
| Japanese | 3% | ~3.4% |
| Indonesian | 3% | ~3.1% |
| Arabic | 3% | ~3% |
| Korean | 3% | ~2.2% |
Visual assets
Listings use 10.2 screenshots on average and 13% stay below five. Feature graphics appear in 100% and promo videos in 10%.
Text and ASO fields
On average 68 of the 80 short-description characters are used, and 12% of apps keep the long description under 500 characters.
Most used terms in this category
What do the best listings do differently?
Measured gap between the top-scoring 10% and the rest of this category (learned from 5.345 apps).
| Top 10% | Others | |
|---|---|---|
| Average score | 94 | 67.6 |
| Avg. screenshots | 15.4 | 9.8 |
| Avg. languages | 20 | 11.1 |
| Short description | 74.2 | 62.2 |
| Long description | 2895.5 | 1546.6 |
| Feature graphic | 100% | 100% |
| Video | 43.8% | 8.2% |
Key takeaways
- The most missed market is Russian: 4% of apps have no listing in that language (~5.1% of downloads).
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Frequently asked questions
How many languages do travel app listings support on average?
19.4 languages on average. 2% of the sample ships in two languages at most (N=612 apps).
How many screenshots should a store listing have?
The sample averages 10.2 screenshots; 13% publish fewer than five (N=612).
What is the average ASO score in this category?
58.8/100 on average, with a median of 56/100 (N=612).
Is a feature graphic common in this category?
100% of the sampled apps publish a feature graphic (N=612).
Where does this data come from?
The Shotyend ASO Index: a sample of 612 apps compiled from public Google Play store pages on 2026-10-19. No app names or developer details are published.