Mobile Game Store Listing Analysis in Italy
Across 1.307 mobile game store listings (Italy), the median ASO score is 87/100, with 19.6 languages and 18.2 screenshots on average. 1% ship in two languages at most and 0% have no feature graphic.
Source: Shotyend ASO Index — compiled from public Google Play listing data on 2026-10-19 (sample: 1.307 apps).
This report is based on derived statistics from 1.307 mobile game listings in Italy. The median score is 87.0/100 and 1% are limited to one or two languages.
Listing score distribution
Language coverage and missed markets
Language coverage is the weakest side of this category: 19.6 languages on average, with 1% limited to one or two.
| Language | Share of apps published | |
|---|---|---|
| English | 99% | |
| Spanish | 98% | |
| Portuguese (BR) | 98% | |
| Russian | 98% | |
| German | 98% | |
| French | 98% | |
| Italian | 98% | |
| Japanese | 98% | |
| Korean | 98% | |
| Turkish | 98% | |
| Vietnamese | 98% | |
| Thai | 98% | |
| Indonesian | 98% | |
| Arabic | 98% |
Biggest missed markets
| Language | Share without a listing | Approx. download share |
|---|---|---|
| Hindi | 2% | ~5.8% |
| Ukrainian | 2% | ~0.8% |
| Chinese (Trad.) | 2% | ~1.1% |
| Dutch | 2% | ~0.8% |
| Polish | 2% | ~1.2% |
Visual assets
Listings use 18.2 screenshots on average and 2% stay below five. Feature graphics appear in 100% and promo videos in 51%.
Text and ASO fields
On average 65 of the 80 short-description characters are used, and 5% of apps keep the long description under 500 characters.
Most used terms in this category
What do the best listings do differently?
Measured gap between the top-scoring 10% and the rest of this category (learned from 22.863 apps).
| Top 10% | Others | |
|---|---|---|
| Average score | 96.1 | 84 |
| Avg. screenshots | 21.9 | 17.6 |
| Avg. languages | 19.9 | 19 |
| Short description | 77.9 | 64.5 |
| Long description | 2682.4 | 1895.7 |
| Feature graphic | 100% | 100% |
| Video | 97.6% | 41.7% |
Key takeaways
- The most missed market is Hindi: 2% of apps have no listing in that language (~5.8% of downloads).
- 51% of apps have a promo video; listings without one are visibly behind in this category.
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Frequently asked questions
How many languages do mobile game listings support on average?
19.6 languages on average. 1% of the sample ships in two languages at most (N=1.307 apps).
How many screenshots should a store listing have?
The sample averages 18.2 screenshots; 2% publish fewer than five (N=1.307).
What is the average ASO score in this category?
85.9/100 on average, with a median of 87/100 (N=1.307).
Is a feature graphic common in this category?
100% of the sampled apps publish a feature graphic (N=1.307).
Where does this data come from?
The Shotyend ASO Index: a sample of 1.307 apps compiled from public Google Play store pages on 2026-10-19. No app names or developer details are published.