Mobile Game Store Listing Analysis in Italy
Across 1.363 mobile game store listings (Italy), the median ASO score is 88/100, with 19.6 languages and 18.1 screenshots on average. 1% ship in two languages at most and 0% have no feature graphic.
Source: Shotyend ASO Index — compiled from public Google Play listing data on 2026-09-05 (sample: 1.363 apps).
This report is based on derived statistics from 1.363 mobile game listings in Italy. The median score is 88.0/100 and 1% are limited to one or two languages.
Listing score distribution
Language coverage and missed markets
Language coverage is the weakest side of this category: 19.6 languages on average, with 1% limited to one or two.
| Language | Share of apps published | |
|---|---|---|
| English | 99% | |
| Spanish | 98% | |
| German | 98% | |
| French | 98% | |
| Italian | 98% | |
| Russian | 98% | |
| Portuguese (BR) | 98% | |
| Japanese | 98% | |
| Korean | 98% | |
| Turkish | 98% | |
| Indonesian | 97% | |
| Vietnamese | 97% | |
| Thai | 97% | |
| Chinese (Simpl.) | 97% |
Biggest missed markets
| Language | Share without a listing | Approx. download share |
|---|---|---|
| Hindi | 2% | ~5.8% |
| Ukrainian | 2% | ~0.8% |
| Chinese (Trad.) | 2% | ~1.1% |
| Dutch | 2% | ~0.8% |
| Arabic | 2% | ~3% |
Visual assets
Listings use 18.1 screenshots on average and 2% stay below five. Feature graphics appear in 100% and promo videos in 51%.
Text and ASO fields
On average 65 of the 80 short-description characters are used, and 5% of apps keep the long description under 500 characters.
Most used terms in this category
Key takeaways
- The most missed market is Hindi: 3% of apps have no listing in that language (~5.8% of downloads).
- 51% of apps have a promo video; listings without one are visibly behind in this category.
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Frequently asked questions
How many languages do mobile game listings support on average?
19.6 languages on average. 1% of the sample ships in two languages at most (N=1.363 apps).
How many screenshots should a store listing have?
The sample averages 18.1 screenshots; 2% publish fewer than five (N=1.363).
What is the average ASO score in this category?
87.1/100 on average, with a median of 88/100 (N=1.363).
Is a feature graphic common in this category?
100% of the sampled apps publish a feature graphic (N=1.363).
Where does this data come from?
The Shotyend ASO Index: a sample of 1.363 apps compiled from public Google Play store pages on 2026-09-05. No app names or developer details are published.