Utility App Store Listing Analysis in Italy
Across 1.654 utility app store listings (Italy), the median ASO score is 85/100, with 19.8 languages and 11.9 screenshots on average. 0% ship in two languages at most and 0% have no feature graphic.
Source: Shotyend ASO Index — compiled from public Google Play listing data on 2026-09-05 (sample: 1.654 apps).
We compared 1.654 utility app store pages. The average language count is 19.8 and the average screenshot count is 11.9, giving a mean listing score of 83.2/100.
Listing score distribution
Language coverage and missed markets
Across 1616 scanned apps the average language count is 19.8; 0% ship in at most two languages.
| Language | Share of apps published | |
|---|---|---|
| German | 99% | |
| Italian | 99% | |
| French | 99% | |
| Dutch | 99% | |
| Spanish | 99% | |
| Portuguese (BR) | 99% | |
| Arabic | 99% | |
| Korean | 99% | |
| Polish | 99% | |
| Russian | 99% | |
| Indonesian | 99% | |
| Turkish | 99% | |
| Thai | 99% | |
| Hindi | 99% |
Biggest missed markets
| Language | Share without a listing | Approx. download share |
|---|---|---|
| English | 1% | ~22% |
| Vietnamese | 1% | ~1.7% |
| Ukrainian | 1% | ~0.8% |
| Chinese (Simpl.) | 0% | ~2.6% |
| Chinese (Trad.) | 0% | ~1.1% |
Visual assets
The average screenshot count is 11.9. A feature graphic is present in 100% of listings and a video in 12%.
Text and ASO fields
The short description uses 64 characters on average, leaving 21% of the 80-character field unused. Long descriptions average 1845 characters.
Most used terms in this category
Key takeaways
- The most missed market is English: 2% of apps have no listing in that language (~22.0% of downloads).
- 21% of the short-description field is left empty — the most valuable 80 characters for search matching.
Compare your own app against this data
Enter a package name and we will benchmark its store listing against this sample. Free, no signup.
Frequently asked questions
How many languages do utility app listings support on average?
19.8 languages on average. 0% of the sample ships in two languages at most (N=1.654 apps).
How many screenshots should a store listing have?
The sample averages 11.9 screenshots; 11% publish fewer than five (N=1.654).
What is the average ASO score in this category?
83.2/100 on average, with a median of 85/100 (N=1.654).
Is a feature graphic common in this category?
100% of the sampled apps publish a feature graphic (N=1.654).
Where does this data come from?
The Shotyend ASO Index: a sample of 1.654 apps compiled from public Google Play store pages on 2026-09-05. No app names or developer details are published.