Shopping App Store Listing Analysis in Italy
Across 344 shopping app store listings (Italy), the median ASO score is 82.5/100, with 19.5 languages and 10.3 screenshots on average. 1% ship in two languages at most and 0% have no feature graphic.
Source: Shotyend ASO Index — compiled from public Google Play listing data on 2026-09-05 (sample: 344 apps).
We measured 344 app pages in the Italy shopping app market. Listings use 10.3 screenshots on average and 0% are missing a feature graphic.
Listing score distribution
Language coverage and missed markets
Language coverage is the weakest side of this category: 19.5 languages on average, with 1% limited to one or two.
| Language | Share of apps published | |
|---|---|---|
| German | 98% | |
| French | 98% | |
| Italian | 98% | |
| Polish | 98% | |
| Dutch | 98% | |
| Russian | 98% | |
| Japanese | 97% | |
| Turkish | 97% | |
| Spanish | 97% | |
| Portuguese (BR) | 97% | |
| Korean | 97% | |
| English | 97% | |
| Arabic | 97% | |
| Thai | 97% |
Biggest missed markets
| Language | Share without a listing | Approx. download share |
|---|---|---|
| Chinese (Trad.) | 3% | ~1.1% |
| Hindi | 3% | ~5.8% |
| Indonesian | 3% | ~3.1% |
| Vietnamese | 3% | ~1.7% |
| English | 2% | ~22% |
Visual assets
On the visual side we measured 10.3 screenshots on average, with 17% using fewer than five and 100% having a feature graphic.
Text and ASO fields
On average 60 of the 80 short-description characters are used, and 19% of apps keep the long description under 500 characters.
Most used terms in this category
Key takeaways
- The most missed market is Chinese (Trad.): 4% of apps have no listing in that language (~1.1% of downloads).
- 25% of the short-description field is left empty — the most valuable 80 characters for search matching.
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Frequently asked questions
How many languages do shopping app listings support on average?
19.5 languages on average. 1% of the sample ships in two languages at most (N=344 apps).
How many screenshots should a store listing have?
The sample averages 10.3 screenshots; 17% publish fewer than five (N=344).
What is the average ASO score in this category?
81/100 on average, with a median of 82.5/100 (N=344).
Is a feature graphic common in this category?
100% of the sampled apps publish a feature graphic (N=344).
Where does this data come from?
The Shotyend ASO Index: a sample of 344 apps compiled from public Google Play store pages on 2026-09-05. No app names or developer details are published.