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Finance App Store Listing Analysis in Italy

Across 525 finance app store listings (Italy), the median ASO score is 84/100, with 19.8 languages and 10.5 screenshots on average. 1% ship in two languages at most and 0% have no feature graphic.

Source: Shotyend ASO Index — compiled from public Google Play listing data on 2026-09-05 (sample: 525 apps).

This report is based on derived statistics from 525 finance app listings in Italy. The median score is 84.0/100 and 1% are limited to one or two languages.

525 apps525 language-scannedcomputed: 2026-09-05Source: public Google Play listing data

Listing score distribution

Average
83.1
Median
84
Lower quartile
78
Upper quartile
90
0%0-90%10-190%20-290%30-390%40-492%50-596%60-6922%70-7943%80-8926%90-99

Language coverage and missed markets

Language scanning of 525 apps found 19.8 languages on average, and only 99% reach five or more.

Average languages
19.8
≤2 languages
0%
≥5 languages
99%
language-scanned
525
LanguageShare of apps published
Italian99%
Portuguese (BR)99%
German99%
Japanese99%
French99%
Indonesian99%
Thai99%
Polish99%
Dutch99%
Hindi98%
Russian98%
Arabic98%
Korean98%
Vietnamese98%

Biggest missed markets

LanguageShare without a listingApprox. download share
English2%~22%
Ukrainian1%~0.8%
Spanish1%~8.3%
Turkish1%~1.8%
Hindi1%~5.8%

Visual assets

The average screenshot count is 10.5. A feature graphic is present in 100% of listings and a video in 10%.

Avg. screenshots
10.5
<5 screenshots
9%
≥8 screenshots
58%
Feature graphic
100%
Video
9%

Text and ASO fields

The short description uses 62 characters on average, leaving 23% of the 80-character field unused. Long descriptions average 1862 characters.

Short description
61
Unused
23%
Long description
1862
<500 chars
8%

Most used terms in this category

bitcoin 8%loan 9%loans 10%crypto 12%expenses 15%expense 10%banking 9%mobile banking 4%digital account 5%currency converter 3%btc 5%expense tracker 5%budget planner 5%ethereum 5%forex 3%exchange rates 4%personal loan 3%crédito 3%money manager 4%investments 9%cryptocurrencies 5%trading 12%finances 14%usdt 2%cartão 5%wallet 12%stocks 9%etfs 3%currencies 6%empréstimo 2%

Key takeaways

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Frequently asked questions

How many languages do finance app listings support on average?

19.8 languages on average. 1% of the sample ships in two languages at most (N=525 apps).

How many screenshots should a store listing have?

The sample averages 10.5 screenshots; 9% publish fewer than five (N=525).

What is the average ASO score in this category?

83.1/100 on average, with a median of 84/100 (N=525).

Is a feature graphic common in this category?

100% of the sampled apps publish a feature graphic (N=525).

Where does this data come from?

The Shotyend ASO Index: a sample of 525 apps compiled from public Google Play store pages on 2026-09-05. No app names or developer details are published.

Related reports

Finance App ASO Report 2026: Data From 1.977 AppsFinance App ASO Report 2026: Data From 1.085 AppsFinance App ASO Report 2026: Data From 805 AppsFinance App ASO Report 2026: Data From 771 AppsEducation App ASO Report 2026: Data From 582 AppsFinance App ASO Report 2026: Data From 520 Apps

Data-backed guides

How Many Screenshots Should a Play Listing Have?ASO Keyword Research: A Step-by-Step MethodApp Icon Design Guide (Play + App Store)