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Business App Store Listing Analysis in Italy

Across 372 business app store listings (Italy), the median ASO score is 54.8/100, with 20 languages and 10.1 screenshots on average. 0% ship in two languages at most and 0% have no feature graphic.

Source: Shotyend ASO Index — compiled from public Google Play listing data on 2026-09-05 (sample: 372 apps).

We scanned 372 business app listings: the average store listing score is 56.2/100. Localisation is the weakest area — 0% never pass two languages.

372 apps45 language-scannedcomputed: 2026-09-05Source: public Google Play listing data

Listing score distribution

Average
56.2
Median
54.8
Lower quartile
47.1
Upper quartile
64.8
0%0-90%10-191%20-299%30-3926%40-4932%50-5919%60-696%70-794%80-893%90-99

Visual assets

On the visual side we measured 10.1 screenshots on average, with 13% using fewer than five and 100% having a feature graphic.

Avg. screenshots
10.1
<5 screenshots
13%
≥8 screenshots
56%
Feature graphic
100%
Video
13%

Text and ASO fields

On average 60 of the 80 short-description characters are used, and 23% of apps keep the long description under 500 characters.

Short description
59
Unused
25%
Long description
1451
<500 chars
22%

Most used terms in this category

fax 2%invoice maker 4%invoice 8%resume builder 4%business card 4%pos 6%job search 4%invoicing 4%field service 2%payroll 3%professional resume 3%card maker 2%ats 2%resume maker 2%professional invoices 3%builder maker 2%resume 6%digital business 3%invoice generator 2%pdf scanner 2%send fax 2%fax phone 1%business cards 4%crm 4%faxes 2%accounting 3%freelancers 6%cover letter 1%small business 5%invoices estimates 2%

Key takeaways

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Frequently asked questions

How many languages do business app listings support on average?

20 languages on average. 0% of the sample ships in two languages at most (N=372 apps).

How many screenshots should a store listing have?

The sample averages 10.1 screenshots; 13% publish fewer than five (N=372).

What is the average ASO score in this category?

56.2/100 on average, with a median of 54.8/100 (N=372).

Is a feature graphic common in this category?

100% of the sampled apps publish a feature graphic (N=372).

Where does this data come from?

The Shotyend ASO Index: a sample of 372 apps compiled from public Google Play store pages on 2026-09-05. No app names or developer details are published.

Related reports

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Data-backed guides

How to A/B Test Your Store ListingWhich Languages Should You Localise First?How Many Screenshots Should a Play Listing Have?