Travel App Store Listing Analysis in Indonesia
Across 319 travel app store listings (Indonesia), the median ASO score is 84/100, with 19.7 languages and 10.7 screenshots on average. 1% ship in two languages at most and 0% have no feature graphic.
Source: Shotyend ASO Index — compiled from public Google Play listing data on 2026-10-19 (sample: 319 apps).
We analysed 319 travel app store listings in Indonesia Google Play. About 1% ship in only one or two languages and 0% have no feature graphic.
Listing score distribution
Language coverage and missed markets
Language coverage is the weakest side of this category: 19.7 languages on average, with 1% limited to one or two.
| Language | Share of apps published | |
|---|---|---|
| Spanish | 99% | |
| Hindi | 99% | |
| Russian | 99% | |
| French | 99% | |
| Indonesian | 99% | |
| Turkish | 99% | |
| Portuguese (BR) | 98% | |
| German | 98% | |
| Arabic | 98% | |
| Vietnamese | 98% | |
| Thai | 98% | |
| Polish | 98% | |
| Chinese (Simpl.) | 98% | |
| Chinese (Trad.) | 98% |
Biggest missed markets
| Language | Share without a listing | Approx. download share |
|---|---|---|
| English | 3% | ~22% |
| Japanese | 1% | ~3.4% |
| Korean | 1% | ~2.2% |
| Italian | 1% | ~1.9% |
| Ukrainian | 1% | ~0.8% |
Visual assets
On the visual side we measured 10.7 screenshots on average, with 12% using fewer than five and 100% having a feature graphic.
Text and ASO fields
The short description uses 62 characters on average, leaving 22% of the 80-character field unused. Long descriptions average 1610 characters.
Most used terms in this category
What do the best listings do differently?
Measured gap between the top-scoring 10% and the rest of this category (learned from 5.345 apps).
| Top 10% | Others | |
|---|---|---|
| Average score | 94 | 67.6 |
| Avg. screenshots | 15.4 | 9.8 |
| Avg. languages | 20 | 11.1 |
| Short description | 74.2 | 62.2 |
| Long description | 2895.5 | 1546.6 |
| Feature graphic | 100% | 100% |
| Video | 43.8% | 8.2% |
Key takeaways
- The most missed market is English: 4% of apps have no listing in that language (~22.0% of downloads).
- 22% of the short-description field is left empty — the most valuable 80 characters for search matching.
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Frequently asked questions
How many languages do travel app listings support on average?
19.7 languages on average. 1% of the sample ships in two languages at most (N=319 apps).
How many screenshots should a store listing have?
The sample averages 10.7 screenshots; 12% publish fewer than five (N=319).
What is the average ASO score in this category?
82/100 on average, with a median of 84/100 (N=319).
Is a feature graphic common in this category?
100% of the sampled apps publish a feature graphic (N=319).
Where does this data come from?
The Shotyend ASO Index: a sample of 319 apps compiled from public Google Play store pages on 2026-10-19. No app names or developer details are published.