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Education App Store Listing Analysis in Indonesia

Across 814 education app store listings (Indonesia), the median ASO score is 84/100, with 19.7 languages and 13.3 screenshots on average. 1% ship in two languages at most and 0% have no feature graphic.

Source: Shotyend ASO Index — compiled from public Google Play listing data on 2026-09-05 (sample: 814 apps).

We scanned 814 education app listings: the average store listing score is 83.2/100. Localisation is the weakest area — 1% never pass two languages.

814 apps814 language-scannedcomputed: 2026-09-05Source: public Google Play listing data

Listing score distribution

Average
83.2
Median
84
Lower quartile
78
Upper quartile
91
0%0-90%10-190%20-290%30-390%40-492%50-597%60-6920%70-7941%80-8929%90-99

Language coverage and missed markets

Language scanning of 814 apps found 19.7 languages on average, and only 99% reach five or more.

Average languages
19.7
≤2 languages
1%
≥5 languages
98%
language-scanned
814
LanguageShare of apps published
Portuguese (BR)98%
Japanese98%
Turkish98%
Thai98%
Russian98%
Indonesian98%
Arabic98%
Italian98%
Chinese (Simpl.)98%
German98%
Vietnamese98%
Chinese (Trad.)98%
Dutch98%
Hindi98%

Biggest missed markets

LanguageShare without a listingApprox. download share
English3%~22%
Ukrainian2%~0.8%
Spanish1%~8.3%
French1%~3.3%
Korean1%~2.2%

Visual assets

The average screenshot count is 13.3. A feature graphic is present in 100% of listings and a video in 14%.

Avg. screenshots
13.3
<5 screenshots
8%
≥8 screenshots
69%
Feature graphic
100%
Video
14%

Text and ASO fields

Text fields are underused: 66 characters in the short description and 1754 characters in the long description on average.

Short description
66
Unused
17%
Long description
1754
<500 chars
15%

Most used terms in this category

vocabulary 14%exam 13%flashcards 8%learn english 8%grammar 7%enem 2%learn spanish 4%quran 3%alphabet 4%learn german 3%lessons 17%language learning 8%practice tests 3%tutor 6%exams 11%math 8%mock 3%pronunciation 8%speak english 3%preschool 3%learn speak 3%theory test 1%exam questions 2%homework 2%upsc 1%mcq 1%flashcard 2%piano 1%english learn 2%physics 2%

Key takeaways

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Frequently asked questions

How many languages do education app listings support on average?

19.7 languages on average. 1% of the sample ships in two languages at most (N=814 apps).

How many screenshots should a store listing have?

The sample averages 13.3 screenshots; 9% publish fewer than five (N=814).

What is the average ASO score in this category?

83.2/100 on average, with a median of 84/100 (N=814).

Is a feature graphic common in this category?

100% of the sampled apps publish a feature graphic (N=814).

Where does this data come from?

The Shotyend ASO Index: a sample of 814 apps compiled from public Google Play store pages on 2026-09-05. No app names or developer details are published.

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Data-backed guides

App Icon Design Guide (Play + App Store)How to Write an App Description (Long Description Template)How to Reply to App Reviews