Education App Store Listing Analysis in Indonesia
Across 773 education app store listings (Indonesia), the median ASO score is 84/100, with 19.7 languages and 13.4 screenshots on average. 1% ship in two languages at most and 0% have no feature graphic.
Source: Shotyend ASO Index — compiled from public Google Play listing data on 2026-10-19 (sample: 773 apps).
We scanned 773 education app listings: the average store listing score is 82.6/100. Localisation is the weakest area — 1% never pass two languages.
Listing score distribution
Language coverage and missed markets
Language scanning of 773 apps found 19.7 languages on average, and only 99% reach five or more.
| Language | Share of apps published | |
|---|---|---|
| Portuguese (BR) | 98% | |
| Japanese | 98% | |
| Turkish | 98% | |
| Thai | 98% | |
| Russian | 98% | |
| Indonesian | 98% | |
| Arabic | 98% | |
| Italian | 98% | |
| Chinese (Simpl.) | 98% | |
| German | 98% | |
| Vietnamese | 98% | |
| Chinese (Trad.) | 98% | |
| Dutch | 98% | |
| Hindi | 98% |
Biggest missed markets
| Language | Share without a listing | Approx. download share |
|---|---|---|
| English | 3% | ~22% |
| Ukrainian | 2% | ~0.8% |
| Spanish | 1% | ~8.3% |
| French | 1% | ~3.3% |
| Korean | 1% | ~2.2% |
Visual assets
The average screenshot count is 13.4. A feature graphic is present in 100% of listings and a video in 15%.
Text and ASO fields
Text fields are underused: 66 characters in the short description and 1774 characters in the long description on average.
Most used terms in this category
What do the best listings do differently?
Measured gap between the top-scoring 10% and the rest of this category (learned from 10.113 apps).
| Top 10% | Others | |
|---|---|---|
| Average score | 95.2 | 76.2 |
| Avg. screenshots | 18.2 | 13.3 |
| Avg. languages | 20 | 14.6 |
| Short description | 77.8 | 68.4 |
| Long description | 2787.9 | 1843.9 |
| Feature graphic | 100% | 100% |
| Video | 52% | 11.4% |
Key takeaways
- The most missed market is English: 4% of apps have no listing in that language (~22.0% of downloads).
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Frequently asked questions
How many languages do education app listings support on average?
19.7 languages on average. 1% of the sample ships in two languages at most (N=773 apps).
How many screenshots should a store listing have?
The sample averages 13.4 screenshots; 9% publish fewer than five (N=773).
What is the average ASO score in this category?
82.6/100 on average, with a median of 84/100 (N=773).
Is a feature graphic common in this category?
100% of the sampled apps publish a feature graphic (N=773).
Where does this data come from?
The Shotyend ASO Index: a sample of 773 apps compiled from public Google Play store pages on 2026-10-19. No app names or developer details are published.