Utility App Store Listing Analysis in Indonesia
Across 1.794 utility app store listings (Indonesia), the median ASO score is 58.2/100, with 19.7 languages and 12.2 screenshots on average. 1% ship in two languages at most and 0% have no feature graphic.
Source: Shotyend ASO Index — compiled from public Google Play listing data on 2026-10-19 (sample: 1.794 apps).
We compared 1.794 utility app store pages. The average language count is 19.7 and the average screenshot count is 12.2, giving a mean listing score of 61.1/100.
Listing score distribution
Language coverage and missed markets
Across 475 scanned apps the average language count is 19.7; 1% ship in at most two languages.
| Language | Share of apps published | |
|---|---|---|
| Portuguese (BR) | 99% | |
| Japanese | 98% | |
| French | 98% | |
| Indonesian | 98% | |
| Turkish | 98% | |
| Chinese (Simpl.) | 98% | |
| German | 98% | |
| Korean | 98% | |
| Italian | 98% | |
| English | 98% | |
| Spanish | 98% | |
| Hindi | 98% | |
| Russian | 98% | |
| Arabic | 98% |
Biggest missed markets
| Language | Share without a listing | Approx. download share |
|---|---|---|
| Ukrainian | 2% | ~0.8% |
| Chinese (Trad.) | 2% | ~1.1% |
| Thai | 1% | ~1.4% |
| English | 1% | ~22% |
| Spanish | 1% | ~8.3% |
Visual assets
Listings use 12.2 screenshots on average and 10% stay below five. Feature graphics appear in 100% and promo videos in 12%.
Text and ASO fields
The short description uses 64 characters on average, leaving 20% of the 80-character field unused. Long descriptions average 1813 characters.
Most used terms in this category
What do the best listings do differently?
Measured gap between the top-scoring 10% and the rest of this category (learned from 28.377 apps).
| Top 10% | Others | |
|---|---|---|
| Average score | 91.6 | 59.9 |
| Avg. screenshots | 16.3 | 11.2 |
| Avg. languages | 20 | 4.8 |
| Short description | 73.7 | 64.7 |
| Long description | 2703.6 | 1756.3 |
| Feature graphic | 100% | 100% |
| Video | 28.6% | 10.1% |
Key takeaways
- The most missed market is Ukrainian: 2% of apps have no listing in that language (~0.8% of downloads).
Compare your own app against this data
Enter a package name and we will benchmark its store listing against this sample. Free, no signup.
Frequently asked questions
How many languages do utility app listings support on average?
19.7 languages on average. 1% of the sample ships in two languages at most (N=1.794 apps).
How many screenshots should a store listing have?
The sample averages 12.2 screenshots; 10% publish fewer than five (N=1.794).
What is the average ASO score in this category?
61.1/100 on average, with a median of 58.2/100 (N=1.794).
Is a feature graphic common in this category?
100% of the sampled apps publish a feature graphic (N=1.794).
Where does this data come from?
The Shotyend ASO Index: a sample of 1.794 apps compiled from public Google Play store pages on 2026-10-19. No app names or developer details are published.