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Productivity App Store Listing Analysis in Indonesia

Across 826 productivity app store listings (Indonesia), the median ASO score is 85/100, with 19.7 languages and 11.7 screenshots on average. 1% ship in two languages at most and 0% have no feature graphic.

Source: Shotyend ASO Index — compiled from public Google Play listing data on 2026-09-05 (sample: 826 apps).

This report is based on derived statistics from 826 productivity app listings in Indonesia. The median score is 85.0/100 and 1% are limited to one or two languages.

826 apps826 language-scannedcomputed: 2026-09-05Source: public Google Play listing data

Listing score distribution

Average
83.2
Median
85
Lower quartile
77
Upper quartile
91
0%0-90%10-190%20-290%30-390%40-492%50-598%60-6922%70-7937%80-8931%90-99

Language coverage and missed markets

Language scanning of 826 apps found 19.7 languages on average, and only 99% reach five or more.

Average languages
19.7
≤2 languages
1%
≥5 languages
99%
language-scanned
826
LanguageShare of apps published
Japanese98%
Korean98%
Russian98%
German98%
French98%
Turkish98%
Portuguese (BR)98%
Hindi98%
Vietnamese98%
Indonesian98%
Italian98%
Thai98%
Polish98%
Dutch98%

Biggest missed markets

LanguageShare without a listingApprox. download share
English4%~22%
Chinese (Trad.)1%~1.1%
Ukrainian1%~0.8%
Spanish1%~8.3%
Arabic1%~3%

Visual assets

The average screenshot count is 11.7. A feature graphic is present in 100% of listings and a video in 13%.

Avg. screenshots
11.7
<5 screenshots
10%
≥8 screenshots
61%
Feature graphic
100%
Video
13%

Text and ASO fields

On average 64 of the 80 short-description characters are used, and 16% of apps keep the long description under 500 characters.

Short description
64
Unused
19%
Long description
1864
<500 chars
16%

Most used terms in this category

pdf reader 4%pdf 16%notepad 4%habit tracker 3%note taking 4%pdf scanner 3%pomodoro 2%docx 3%pdf converter 3%document reader 2%xlsx 2%pdf files 5%document scanner 3%xls 2%ppt 3%file manager 3%pdf viewer 2%reader pdf 2%pdf editor 2%habit 4%image pdf 2%vpn 1%document 11%alarm clock 1%daily planner 3%files 16%productivity 11%pdf word 2%documents pdf 2%deepseek 1%

Key takeaways

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Frequently asked questions

How many languages do productivity app listings support on average?

19.7 languages on average. 1% of the sample ships in two languages at most (N=826 apps).

How many screenshots should a store listing have?

The sample averages 11.7 screenshots; 10% publish fewer than five (N=826).

What is the average ASO score in this category?

83.2/100 on average, with a median of 85/100 (N=826).

Is a feature graphic common in this category?

100% of the sampled apps publish a feature graphic (N=826).

Where does this data come from?

The Shotyend ASO Index: a sample of 826 apps compiled from public Google Play store pages on 2026-09-05. No app names or developer details are published.

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Data-backed guides

App Icon Design Guide (Play + App Store)How to Write an App Description (Long Description Template)How to Reply to App Reviews