Shopping App Store Listing Analysis in Indonesia
Across 394 shopping app store listings (Indonesia), the median ASO score is 82/100, with 19.7 languages and 9.5 screenshots on average. 0% ship in two languages at most and 0% have no feature graphic.
Source: Shotyend ASO Index — compiled from public Google Play listing data on 2026-09-05 (sample: 394 apps).
We measured 394 app pages in the Indonesia shopping app market. Listings use 9.5 screenshots on average and 0% are missing a feature graphic.
Listing score distribution
Language coverage and missed markets
Language coverage is the weakest side of this category: 19.7 languages on average, with 0% limited to one or two.
| Language | Share of apps published | |
|---|---|---|
| Chinese (Simpl.) | 99% | |
| Hindi | 99% | |
| Russian | 99% | |
| German | 99% | |
| Arabic | 99% | |
| Thai | 99% | |
| Dutch | 99% | |
| Portuguese (BR) | 98% | |
| Japanese | 98% | |
| Korean | 98% | |
| Italian | 98% | |
| Turkish | 98% | |
| Vietnamese | 98% | |
| Chinese (Trad.) | 98% |
Biggest missed markets
| Language | Share without a listing | Approx. download share |
|---|---|---|
| English | 5% | ~22% |
| French | 1% | ~3.3% |
| Indonesian | 1% | ~3.1% |
| Polish | 1% | ~1.2% |
| Ukrainian | 1% | ~0.8% |
Visual assets
The average screenshot count is 9.5. A feature graphic is present in 100% of listings and a video in 13%.
Text and ASO fields
The short description uses 62 characters on average, leaving 23% of the 80-character field unused. Long descriptions average 1416 characters.
Most used terms in this category
Key takeaways
- The most missed market is English: 5% of apps have no listing in that language (~22.0% of downloads).
- 23% of the short-description field is left empty — the most valuable 80 characters for search matching.
Compare your own app against this data
Enter a package name and we will benchmark its store listing against this sample. Free, no signup.
Frequently asked questions
How many languages do shopping app listings support on average?
19.7 languages on average. 0% of the sample ships in two languages at most (N=394 apps).
How many screenshots should a store listing have?
The sample averages 9.5 screenshots; 16% publish fewer than five (N=394).
What is the average ASO score in this category?
80.7/100 on average, with a median of 82/100 (N=394).
Is a feature graphic common in this category?
100% of the sampled apps publish a feature graphic (N=394).
Where does this data come from?
The Shotyend ASO Index: a sample of 394 apps compiled from public Google Play store pages on 2026-09-05. No app names or developer details are published.