Finance App Store Listing Analysis in Indonesia
Across 522 finance app store listings (Indonesia), the median ASO score is 85/100, with 19.2 languages and 10.8 screenshots on average. 4% ship in two languages at most and 0% have no feature graphic.
Source: Shotyend ASO Index — compiled from public Google Play listing data on 2026-09-05 (sample: 522 apps).
We scanned 522 finance app listings: the average store listing score is 83.6/100. Localisation is the weakest area — 4% never pass two languages.
Listing score distribution
Language coverage and missed markets
Across 522 scanned apps the average language count is 19.2; 4% ship in at most two languages.
| Language | Share of apps published | |
|---|---|---|
| Indonesian | 96% | |
| Chinese (Simpl.) | 96% | |
| Hindi | 96% | |
| Portuguese (BR) | 96% | |
| German | 96% | |
| Japanese | 96% | |
| French | 96% | |
| Arabic | 96% | |
| Turkish | 96% | |
| Thai | 96% | |
| Chinese (Trad.) | 96% | |
| Russian | 96% | |
| Korean | 96% | |
| Italian | 96% |
Biggest missed markets
| Language | Share without a listing | Approx. download share |
|---|---|---|
| English | 8% | ~22% |
| Ukrainian | 4% | ~0.8% |
| Spanish | 4% | ~8.3% |
| Polish | 4% | ~1.2% |
| Russian | 4% | ~5.1% |
Visual assets
On the visual side we measured 10.8 screenshots on average, with 8% using fewer than five and 100% having a feature graphic.
Text and ASO fields
Text fields are underused: 63 characters in the short description and 2070 characters in the long description on average.
Most used terms in this category
Key takeaways
- The most missed market is English: 9% of apps have no listing in that language (~22.0% of downloads).
- 22% of the short-description field is left empty — the most valuable 80 characters for search matching.
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Frequently asked questions
How many languages do finance app listings support on average?
19.2 languages on average. 4% of the sample ships in two languages at most (N=522 apps).
How many screenshots should a store listing have?
The sample averages 10.8 screenshots; 8% publish fewer than five (N=522).
What is the average ASO score in this category?
83.6/100 on average, with a median of 85/100 (N=522).
Is a feature graphic common in this category?
100% of the sampled apps publish a feature graphic (N=522).
Where does this data come from?
The Shotyend ASO Index: a sample of 522 apps compiled from public Google Play store pages on 2026-09-05. No app names or developer details are published.