Business App Store Listing Analysis in Indonesia
Across 619 business app store listings (Indonesia), the median ASO score is 55.3/100, with 17.7 languages and 11.3 screenshots on average. 12% ship in two languages at most and 0% have no feature graphic.
Source: Shotyend ASO Index — compiled from public Google Play listing data on 2026-09-05 (sample: 619 apps).
We analysed 619 business app store listings in Indonesia Google Play. About 12% ship in only one or two languages and 0% have no feature graphic.
Listing score distribution
Visual assets
On the visual side we measured 11.3 screenshots on average, with 10% using fewer than five and 100% having a feature graphic.
Text and ASO fields
On average 63 of the 80 short-description characters are used, and 22% of apps keep the long description under 500 characters.
Most used terms in this category
Key takeaways
- The most missed market is Spanish: 12% of apps have no listing in that language (~8.3% of downloads).
- 22% of the short-description field is left empty — the most valuable 80 characters for search matching.
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Frequently asked questions
How many languages do business app listings support on average?
17.7 languages on average. 12% of the sample ships in two languages at most (N=619 apps).
How many screenshots should a store listing have?
The sample averages 11.3 screenshots; 10% publish fewer than five (N=619).
What is the average ASO score in this category?
55/100 on average, with a median of 55.3/100 (N=619).
Is a feature graphic common in this category?
100% of the sampled apps publish a feature graphic (N=619).
Where does this data come from?
The Shotyend ASO Index: a sample of 619 apps compiled from public Google Play store pages on 2026-09-05. No app names or developer details are published.