Business App Store Listing Analysis in Indonesia
Across 605 business app store listings (Indonesia), the median ASO score is 53.7/100, with 17.6 languages and 11.4 screenshots on average. 13% ship in two languages at most and 0% have no feature graphic.
Source: Shotyend ASO Index — compiled from public Google Play listing data on 2026-10-19 (sample: 605 apps).
We analysed 605 business app store listings in Indonesia Google Play. About 13% ship in only one or two languages and 0% have no feature graphic.
Listing score distribution
Visual assets
On the visual side we measured 11.4 screenshots on average, with 9% using fewer than five and 100% having a feature graphic.
Text and ASO fields
On average 63 of the 80 short-description characters are used, and 22% of apps keep the long description under 500 characters.
Most used terms in this category
What do the best listings do differently?
Measured gap between the top-scoring 10% and the rest of this category (learned from 8.241 apps).
| Top 10% | Others | |
|---|---|---|
| Average score | 82.4 | 54.5 |
| Avg. screenshots | 13.1 | 10.9 |
| Avg. languages | 16.4 | 1.3 |
| Short description | 67.8 | 64.4 |
| Long description | 2161.4 | 1521.8 |
| Feature graphic | 100% | 100% |
| Video | 35% | 10.9% |
Key takeaways
- The most missed market is Spanish: 13% of apps have no listing in that language (~8.3% of downloads).
- 22% of the short-description field is left empty — the most valuable 80 characters for search matching.
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Frequently asked questions
How many languages do business app listings support on average?
17.6 languages on average. 13% of the sample ships in two languages at most (N=605 apps).
How many screenshots should a store listing have?
The sample averages 11.4 screenshots; 9% publish fewer than five (N=605).
What is the average ASO score in this category?
54/100 on average, with a median of 53.7/100 (N=605).
Is a feature graphic common in this category?
100% of the sampled apps publish a feature graphic (N=605).
Where does this data come from?
The Shotyend ASO Index: a sample of 605 apps compiled from public Google Play store pages on 2026-10-19. No app names or developer details are published.