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Business App Store Listing Analysis in Indonesia

Across 619 business app store listings (Indonesia), the median ASO score is 55.3/100, with 17.7 languages and 11.3 screenshots on average. 12% ship in two languages at most and 0% have no feature graphic.

Source: Shotyend ASO Index — compiled from public Google Play listing data on 2026-09-05 (sample: 619 apps).

We analysed 619 business app store listings in Indonesia Google Play. About 12% ship in only one or two languages and 0% have no feature graphic.

619 apps24 language-scannedcomputed: 2026-09-05Source: public Google Play listing data

Listing score distribution

Average
55
Median
55.3
Lower quartile
47.9
Upper quartile
61.3
0%0-90%10-191%20-298%30-3922%40-4938%50-5926%60-692%70-791%80-892%90-99

Visual assets

On the visual side we measured 11.3 screenshots on average, with 10% using fewer than five and 100% having a feature graphic.

Avg. screenshots
11.3
<5 screenshots
10%
≥8 screenshots
60%
Feature graphic
100%
Video
16%

Text and ASO fields

On average 63 of the 80 short-description characters are used, and 22% of apps keep the long description under 500 characters.

Short description
62
Unused
21%
Long description
1510
<500 chars
22%

Most used terms in this category

fax 2%invoice maker 4%invoice 8%resume builder 4%business card 4%pos 6%job search 4%invoicing 4%field service 2%payroll 3%professional resume 3%card maker 2%ats 2%resume maker 2%professional invoices 3%builder maker 2%resume 6%digital business 3%invoice generator 2%pdf scanner 2%send fax 2%fax phone 1%business cards 4%crm 4%faxes 2%accounting 3%freelancers 6%cover letter 1%small business 5%invoices estimates 2%

Key takeaways

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Frequently asked questions

How many languages do business app listings support on average?

17.7 languages on average. 12% of the sample ships in two languages at most (N=619 apps).

How many screenshots should a store listing have?

The sample averages 11.3 screenshots; 10% publish fewer than five (N=619).

What is the average ASO score in this category?

55/100 on average, with a median of 55.3/100 (N=619).

Is a feature graphic common in this category?

100% of the sampled apps publish a feature graphic (N=619).

Where does this data come from?

The Shotyend ASO Index: a sample of 619 apps compiled from public Google Play store pages on 2026-09-05. No app names or developer details are published.

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Data-backed guides

Which Languages Should You Localise First?How Many Screenshots Should a Play Listing Have?ASO Keyword Research: A Step-by-Step Method