Shopping App Store Listing Analysis in Canada
Across 121 shopping app store listings (Canada), the median ASO score is 81/100, with 18.5 languages and 11.8 screenshots on average. 6% ship in two languages at most and 0% have no feature graphic.
Source: Shotyend ASO Index — compiled from public Google Play listing data on 2026-10-19 (sample: 121 apps).
We scanned 121 shopping app listings: the average store listing score is 74.6/100. Localisation is the weakest area — 6% never pass two languages.
Listing score distribution
Language coverage and missed markets
Across 100 scanned apps the average language count is 18.5; 6% ship in at most two languages.
| Language | Share of apps published | |
|---|---|---|
| English | 97% | |
| Spanish | 94% | |
| Portuguese (BR) | 94% | |
| German | 94% | |
| French | 94% | |
| Italian | 94% | |
| Dutch | 94% | |
| Japanese | 93% | |
| Turkish | 93% | |
| Polish | 93% | |
| Russian | 92% | |
| Arabic | 92% | |
| Korean | 92% | |
| Thai | 92% |
Biggest missed markets
| Language | Share without a listing | Approx. download share |
|---|---|---|
| Indonesian | 11% | ~3.1% |
| Hindi | 10% | ~5.8% |
| Chinese (Trad.) | 10% | ~1.1% |
| Vietnamese | 9% | ~1.7% |
| Chinese (Simpl.) | 9% | ~2.6% |
Visual assets
Listings use 11.8 screenshots on average and 8% stay below five. Feature graphics appear in 100% and promo videos in 23%.
Text and ASO fields
Text fields are underused: 62 characters in the short description and 2062 characters in the long description on average.
Most used terms in this category
What do the best listings do differently?
Measured gap between the top-scoring 10% and the rest of this category (learned from 6.603 apps).
| Top 10% | Others | |
|---|---|---|
| Average score | 93.5 | 69.4 |
| Avg. screenshots | 15.3 | 9.6 |
| Avg. languages | 20 | 12.8 |
| Short description | 75.6 | 63.6 |
| Long description | 2697.8 | 1470.3 |
| Feature graphic | 100% | 100% |
| Video | 43.4% | 7.1% |
Key takeaways
- The most missed market is Indonesian: 11% of apps have no listing in that language (~3.1% of downloads).
- 22% of the short-description field is left empty — the most valuable 80 characters for search matching.
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Frequently asked questions
How many languages do shopping app listings support on average?
18.5 languages on average. 6% of the sample ships in two languages at most (N=121 apps).
How many screenshots should a store listing have?
The sample averages 11.8 screenshots; 8% publish fewer than five (N=121).
What is the average ASO score in this category?
74.6/100 on average, with a median of 81/100 (N=121).
Is a feature graphic common in this category?
100% of the sampled apps publish a feature graphic (N=121).
Where does this data come from?
The Shotyend ASO Index: a sample of 121 apps compiled from public Google Play store pages on 2026-10-19. No app names or developer details are published.