Shopping App Store Listing Analysis in India
Across 592 shopping app store listings (India), the median ASO score is 84/100, with 19.4 languages and 10.8 screenshots on average. 3% ship in two languages at most and 0% have no feature graphic.
Source: Shotyend ASO Index — compiled from public Google Play listing data on 2026-09-05 (sample: 592 apps).
We scanned 592 shopping app listings: the average store listing score is 82.7/100. Localisation is the weakest area — 3% never pass two languages.
Listing score distribution
Language coverage and missed markets
Across 592 scanned apps the average language count is 19.4; 3% ship in at most two languages.
| Language | Share of apps published | |
|---|---|---|
| English | 98% | |
| Spanish | 97% | |
| Portuguese (BR) | 97% | |
| Hindi | 97% | |
| Russian | 97% | |
| Japanese | 97% | |
| German | 96% | |
| French | 96% | |
| Indonesian | 96% | |
| Arabic | 96% | |
| Korean | 96% | |
| Italian | 96% | |
| Turkish | 96% | |
| Vietnamese | 96% |
Biggest missed markets
| Language | Share without a listing | Approx. download share |
|---|---|---|
| Thai | 3% | ~1.4% |
| Polish | 3% | ~1.2% |
| Chinese (Trad.) | 3% | ~1.1% |
| Ukrainian | 3% | ~0.8% |
| German | 3% | ~4.1% |
Visual assets
On the visual side we measured 10.8 screenshots on average, with 11% using fewer than five and 100% having a feature graphic.
Text and ASO fields
On average 64 of the 80 short-description characters are used, and 14% of apps keep the long description under 500 characters.
Most used terms in this category
Key takeaways
- The most missed market is Thai: 3% of apps have no listing in that language (~1.4% of downloads).
- 20% of the short-description field is left empty — the most valuable 80 characters for search matching.
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Frequently asked questions
How many languages do shopping app listings support on average?
19.4 languages on average. 3% of the sample ships in two languages at most (N=592 apps).
How many screenshots should a store listing have?
The sample averages 10.8 screenshots; 11% publish fewer than five (N=592).
What is the average ASO score in this category?
82.7/100 on average, with a median of 84/100 (N=592).
Is a feature graphic common in this category?
100% of the sampled apps publish a feature graphic (N=592).
Where does this data come from?
The Shotyend ASO Index: a sample of 592 apps compiled from public Google Play store pages on 2026-09-05. No app names or developer details are published.